Rolex Day-Date Ref. 228396TBR 40 mm Platinum with Bright Black Diamond-Set Dial and Diamond-Set Bezel

The Rolex Day-Date Ref. 228396TBR in 40 mm showcases the pinnacle of Rolex’s platinum watchmaking. Since its introduction in 1956 as the world’s first wristwatch to display both the day and the date in full, the Day-Date has stood as a universal emblem of prestige. Crafted from platinum, the rarest metal used by Rolex, this reference offers a distinct cool-toned brilliance and a reassuring sense of weight that underscores its exclusivity.

The bright black diamond-set dial provides a striking contrast to the luminous platinum case, its dark surface punctuated by meticulously set diamond hour markers that enhance readability while adding refined brilliance. Surrounding the dial is a diamond-set bezel, featuring baguette-cut stones arranged with precision to create a seamless, radiant frame. Within the case, a high-performance automatic movement ensures superior accuracy, reliability, and the technical integrity expected from the modern Day-Date.

Uniting rare-metal construction, jewelled detailing, and the Day-Date’s celebrated heritage, this reference represents an exceptional expression of Rolex's highest artistry — a commanding and collectible piece for those seeking elevated luxury.