Rolex Day-Date Ref. 228396TBR 40 mm Platinum with Bright Black Dial and Diamond-Set Bezel

The Rolex Day-Date Ref. 228396TBR in 40 mm stands as an exceptional interpretation of Rolex’s flagship platinum model. Since its introduction in 1956 as the first wristwatch to display both the day and the date in full, the Day-Date has remained a symbol of prestige and mastery. This reference is crafted from platinum, a metal prized for its depth, cool-toned brilliance, and unmatched density, reinforcing the watch’s presence and exclusivity.

The bright black dial offers a striking contrast against the platinum case, its deep, velvety tone lending an elegant intensity. Applied index markers enhance legibility while preserving the watch’s refined balance. Encircling the dial is a meticulously crafted diamond-set bezel, composed of baguette-cut stones arranged with precision to create a luminous architectural frame. Powering the watch is a high-performance automatic movement, ensuring exceptional accuracy, reliability, and long-term durability — hallmarks of the Day-Date lineage.

Combining rare-metal construction, gem-setting finesse, and the Day-Date’s storied heritage, this reference stands as a sophisticated and collectible expression of Rolex craftsmanship.