Rolex Datejust 31 Ref. 278285RBR 31 mm Everose Gold with Aubergine Diamond Dial

The Rolex Datejust 31 Ref. 278285RBR stands as one of the most striking and opulent interpretations within the Datejust collection. Crafted entirely in 18 ct Everose gold, the 31 mm case showcases the maison’s proprietary rose-gold alloy, renowned for its enduring warmth and resistance to fading. The diamond-set bezel enhances its luminous presence, with each stone precisely selected and set according to Rolex’s meticulous gem-setting standards.

The aubergine dial offers a captivating interplay of depth and radiance, shifting subtly with the light. Diamond-set Roman numerals enrich its architectural character, balancing decorative brilliance with refined legibility. The tonal harmony between the deep purple dial and the warm Everose gold case establishes a sophisticated, contemporary aesthetic. Completing the profile, the President bracelet—also crafted in 18 ct Everose gold—provides exceptional comfort through its semicircular links and embodies the highest expression of Rolex elegance.

Driven by a self-winding movement engineered for precision and long-term reliability, this reference unites technical mastery with high jewelry craftsmanship. With its rich palette, precious materials, and iconic proportions, the Datejust 31 in aubergine emerges as a standout statement piece within the Rolex portfolio.