Rolex Datejust 31 Ref. 278274 31 mm White Gold and Oystersteel with Aubergine Diamond-Set Dial

The Datejust 31 Ref. 278274 showcases Rolex’s ability to harmonize technical mastery with refined, contemporary aesthetics. Its 31 mm case, crafted in a combination of white gold and Oystersteel, balances precious-metal elegance with enduring robustness. The signature fluted bezel, rendered in white gold, adds a distinct architectural brilliance that has long defined the Datejust line.

At the heart of this configuration is the aubergine dial — a rich, sophisticated tone that shifts subtly with the light. The addition of diamond-set hour markers enhances the depth and allure of the dial, bringing a precise and elegant luminosity. Completing the design is the Jubilee bracelet, known for its supple comfort and graceful five-link construction, complementing the watch’s refined character. A high-performance automatic movement reinforces Rolex’s commitment to chronometric excellence and lifetime reliability.

A striking blend of classic Rolex codes and contemporary color expression, this Datejust 31 stands as a compelling choice for collectors who appreciate nuanced luxury and timeless design.