Rolex Datejust 31 Ref. 278274 31 mm Oystersteel and White Gold with Azzurro-Blue Floral-Motif Diamond-Set Dial

The Datejust 31 Ref. 278274 brings together playful artistry and classic Rolex design codes through a striking execution of materials and dial craftsmanship. Its Oystersteel and white gold construction ensures durability balanced with refined elegance, while the signature fluted bezel in white gold adds an unmistakable architectural brilliance. At 31 mm, the case maintains timeless proportions suited to daily wear and sophisticated settings alike.

The Azzurro-blue dial is distinguished by its intricate floral-motif pattern, a decorative composition achieved through a combination of finishing techniques that create depth, texture, and visual dynamism. Accented by diamond-set hour markers, the dial introduces both sparkle and dimensionality, resulting in one of the most expressive modern Datejust configurations. Completing the design is the Jubilee bracelet, engineered for supple comfort and recognized for its elegant five-link form. Within the case, a high-precision automatic movement underscores Rolex’s commitment to mechanical excellence and enduring reliability.

Artistic, contemporary, and unmistakably Rolex, this Datejust 31 stands out as a collector-forward expression of the maison’s mastery in decorative dial creation.