Rolex Datejust 31 Ref. 278274 31 mm Oystersteel and White Gold with Aubergine Diamond-Set Dial

The Datejust 31 Ref. 278274 exemplifies the refined craftsmanship and enduring design language that define Rolex’s most iconic creations. Its Oystersteel and white gold case offers a harmonious balance of strength and precious-metal elegance, accentuated by the maison’s signature fluted bezel. At 31 mm, the proportions deliver a versatile presence suited to both everyday wear and elevated occasions.

The aubergine dial introduces a rich, contemporary tone, enhanced by diamond-set hour markers that add an understated brilliance to the composition. Roman numerals in white gold further emphasize the watch’s classical lineage while maintaining a modern sensibility. Completing the aesthetic is the Oyster bracelet, celebrated for its robust three-link architecture and refined finishing, ensuring both comfort and durability. Within the case, a high-precision automatic movement upholds Rolex’s commitment to mechanical reliability and chronometric performance.

Sophisticated in color and timeless in execution, this Datejust 31 configuration appeals to collectors who appreciate the union of heritage, technical mastery, and expressive dial design.