Rolex Datejust 31 Ref. 278271 31 mm Oystersteel & Everose Gold with Aubergine Diamond Dial

The Rolex Datejust 31 Ref. 278271 is one of the most striking executions within the Datejust collection, distinguished by its rich blend of colour and precious detailing. The 31 mm case, crafted from Oystersteel and Everose gold, showcases Rolex’s signature Rolesor construction—an interplay of durability and warm lustre that has become a hallmark of the maison. The fluted Everose gold bezel adds sculptural brilliance, giving the watch its unmistakable presence.

The aubergine dial offers a bold yet refined expression, its deep tone shifting subtly with the light. Diamond-set hour markers elevate the dial’s architecture, adding radiant accents without compromising the model’s inherent elegance. Paired with the Jubilee bracelet in matching bimetal construction, the watch achieves a seamless balance between comfort, sophistication, and visual harmony.

Powered by a precise self-winding movement, this reference maintains the Datejust’s longstanding reputation for reliability and performance. With its distinctive colour palette, precious materials, and iconic proportions, the Datejust 31 in aubergine represents a contemporary statement rooted in Rolex’s timeless design heritage.