Rolex Datejust 31 Ref. 278240 31 mm White Gold & Oystersteel with Bright Blue Dial

The Rolex Datejust 31 Ref. 278240 unites the brand’s timeless design language with a contemporary, vibrant dial execution. Its 31 mm case, crafted in a combination of white gold and Oystersteel, reflects Rolex’s commitment to blending durability with refined elegance. The proportions are thoughtfully balanced, making this reference a versatile companion for both everyday wear and more formal settings.

The bright blue dial stands out with a luminous richness, enriched further by Roman numerals that underscore the model’s classical heritage. The smooth Oystersteel bezel frames the dial with quiet sophistication, while the Oyster bracelet reinforces the brand’s emphasis on comfort, engineering precision, and enduring style. Each detail is executed with the meticulous craftsmanship expected from the Datejust lineage.

Driven by a self-winding movement, the watch delivers the accuracy and reliability that define Rolex’s reputation. With its harmonious mix of materials, vivid color, and timeless architecture, this reference embodies a contemporary yet enduring interpretation of the Datejust spirit.