{"product_id":"rolex-datejust-31-ref-278274-31-mm-oystersteel-and-white-gold-with-aubergine-diamond-set-dial","title":"Rolex Datejust 31 Ref. 278274 31 mm Oystersteel and White Gold with Aubergine Diamond-Set Dial","description":"\u003cp data-start=\"265\" data-end=\"671\"\u003eThe Datejust 31 Ref. 278274 exemplifies the refined craftsmanship and enduring design language that define Rolex’s most iconic creations. Its \u003cstrong data-start=\"407\" data-end=\"437\"\u003eOystersteel and white gold\u003c\/strong\u003e case offers a harmonious balance of strength and precious-metal elegance, accentuated by the maison’s signature fluted bezel. At 31 mm, the proportions deliver a versatile presence suited to both everyday wear and elevated occasions.\u003c\/p\u003e\n\u003cp data-start=\"673\" data-end=\"1242\"\u003eThe aubergine dial introduces a rich, contemporary tone, enhanced by \u003cstrong data-start=\"742\" data-end=\"770\"\u003ediamond-set hour markers\u003c\/strong\u003e that add an understated brilliance to the composition. Roman numerals in white gold further emphasize the watch’s classical lineage while maintaining a modern sensibility. Completing the aesthetic is the \u003cstrong data-start=\"975\" data-end=\"994\"\u003eOyster bracelet\u003c\/strong\u003e, celebrated for its robust three-link architecture and refined finishing, ensuring both comfort and durability. Within the case, a high-precision automatic movement upholds Rolex’s commitment to mechanical reliability and chronometric performance.\u003c\/p\u003e\n\u003cp data-start=\"1244\" data-end=\"1431\"\u003eSophisticated in color and timeless in execution, this Datejust 31 configuration appeals to collectors who appreciate the union of heritage, technical mastery, and expressive dial design.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53446527680842,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_9.png?v=1764073520","url":"https:\/\/watchfarmers.com\/fr\/products\/rolex-datejust-31-ref-278274-31-mm-oystersteel-and-white-gold-with-aubergine-diamond-set-dial","provider":"Watch Farmers","version":"1.0","type":"link"}