{"title":"Datejust 31","description":"","products":[{"product_id":"rolex-datejust-ref-278274-31-mm-white-gold-with-aubergine-diamond-dial-on-jubilee","title":"Rolex Datejust Ref. 278274 31 mm White Gold with Aubergine Diamond Dial on Jubilee","description":"\u003cp data-start=\"294\" data-end=\"747\"\u003eThe Rolex Datejust Ref. \u003cstrong data-start=\"318\" data-end=\"328\"\u003e278274\u003c\/strong\u003e in \u003cstrong data-start=\"332\" data-end=\"341\"\u003e31 mm\u003c\/strong\u003e brings together timeless elegance and refined brilliance in a compact, feminine execution. Crafted in a blend of \u003cstrong data-start=\"455\" data-end=\"485\"\u003eWhite Gold and Oystersteel\u003c\/strong\u003e, the case delivers durability with an unmistakable touch of luxury. Its standout \u003cstrong data-start=\"567\" data-end=\"592\"\u003eAubergine sunray dial\u003c\/strong\u003e, accented with \u003cstrong data-start=\"608\" data-end=\"632\"\u003efactory-set diamonds\u003c\/strong\u003e and Roman numerals, gives the model a rich, contemporary character while preserving the classic Datejust identity.\u003c\/p\u003e\n\u003cp data-start=\"749\" data-end=\"1133\"\u003eThe signature \u003cstrong data-start=\"763\" data-end=\"790\"\u003efluted White Gold bezel\u003c\/strong\u003e adds architectural sophistication, playing with light from every angle. Completing the aesthetic is the iconic \u003cstrong data-start=\"902\" data-end=\"922\"\u003eJubilee bracelet\u003c\/strong\u003e, engineered for comfort and effortless drape on the wrist. Powered by a precise automatic movement, this reference embodies Rolex’s philosophy of enduring performance, everyday wearability, and elevated design.\u003c\/p\u003e","brand":"WatchFarmersdemo","offers":[{"title":"Default Title","offer_id":53445820285258,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/Untitleddesign-2025-11-25T155128.929.png?v=1764067944"},{"product_id":"rolex-datejust-31-mm-oystersteel-and-white-gold-with-silver-diamond-set-dial","title":"Rolex Datejust 31 Ref. 278274 31 mm Oystersteel and White Gold with Silver Diamond-Set Dial","description":"\u003cp data-start=\"209\" data-end=\"649\"\u003eThe Rolex  Datejust  31 mm reflects Rolex’s enduring mastery of timeless design, combining precious materials with meticulous craftsmanship. Its \u003cstrong data-start=\"349\" data-end=\"379\"\u003eOystersteel and white gold\u003c\/strong\u003e construction offers both durability and discreet refinement, while the iconic fluted bezel adds an unmistakable signature of the maison’s aesthetic codes. The 31 mm proportions deliver a balanced presence on the wrist, suitable for both daily wear and formal occasions.\u003c\/p\u003e\n\u003cp data-start=\"651\" data-end=\"1068\"\u003eThe silver dial is enhanced with \u003cstrong data-start=\"684\" data-end=\"712\"\u003ediamond-set hour markers\u003c\/strong\u003e, each meticulously placed to elevate legibility with a subtle brilliance. Paired with the \u003cstrong data-start=\"803\" data-end=\"823\"\u003eJubilee bracelet\u003c\/strong\u003e, a design introduced in 1945 for the original Datejust, the watch embodies a seamless blend of comfort and elegance. Within its case lies a precision automatic movement, underscoring Rolex’s reputation for reliability and long-term performance.\u003c\/p\u003e\n\u003cp data-start=\"1070\" data-end=\"1248\"\u003eA harmonious expression of modern luxury and classic watchmaking, this Datejust stands as a refined choice for collectors seeking sophistication in an understated, enduring form.\u003c\/p\u003e","brand":"WatchFarmersdemo","offers":[{"title":"Default Title","offer_id":53446181028170,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory.png?v=1764070967"},{"product_id":"rolex-datejust-31-ref-278274-31-mm-oystersteel-and-white-gold-with-white-mother-of-pearl-diamond-set-dial","title":"Rolex Datejust 31 Ref. 278274 31 mm Oystersteel and White Gold with White Mother-of-Pearl Diamond-Set Dial","description":"\u003cp data-start=\"235\" data-end=\"708\"\u003eThe Datejust 31 Ref. 278274 highlights Rolex’s dedication to precision and timeless beauty through a harmonious blend of noble materials and refined craftsmanship. Its \u003cstrong data-start=\"403\" data-end=\"433\"\u003eOystersteel and white gold\u003c\/strong\u003e case embodies durability and elegance, elevated by the signature fluted bezel that has long distinguished the maison’s most iconic creations. At 31 mm, the watch offers a graceful and versatile presence, maintaining the balanced proportions that define the Datejust lineage.\u003c\/p\u003e\n\u003cp data-start=\"710\" data-end=\"1180\"\u003eThe white \u003cstrong data-start=\"720\" data-end=\"744\"\u003emother-of-pearl dial\u003c\/strong\u003e, naturally iridescent and unique to each piece, is complemented by \u003cstrong data-start=\"812\" data-end=\"840\"\u003ediamond-set hour markers\u003c\/strong\u003e that enhance both brilliance and legibility. This organic material, carefully selected and finished by Rolex’s artisans, gives each dial its own character and depth. Paired with the robust Oyster bracelet, the watch delivers both comfort and a contemporary aesthetic, supported by a precision automatic movement engineered for reliability.\u003c\/p\u003e\n\u003cp data-start=\"1182\" data-end=\"1350\"\u003eA sophisticated expression of understated luxury, this Datejust configuration appeals to collectors who value natural beauty, technical excellence, and enduring design.\u003c\/p\u003e","brand":"WatchFarmersdemo","offers":[{"title":"Default Title","offer_id":53446353748298,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_1.png?v=1764071983"},{"product_id":"rolex-datejust-31-ref-278274-31-mm-oystersteel-and-white-gold-with-bright-black-dial","title":"Rolex Datejust 31 Ref. 278274 31 mm Oystersteel and White Gold with Bright Black Dial","description":"\u003cp data-start=\"206\" data-end=\"596\"\u003eThe Datejust 31 Ref. 278274 embodies Rolex’s ability to unite technical precision with timeless aesthetic codes. Crafted in \u003cstrong data-start=\"330\" data-end=\"360\"\u003eOystersteel and white gold\u003c\/strong\u003e, the watch presents a harmonious blend of durability and quiet luxury, framed by the maison’s signature fluted bezel. Its 31 mm case delivers balanced proportions, making the watch equally suited to everyday wear and refined occasions.\u003c\/p\u003e\n\u003cp data-start=\"598\" data-end=\"950\"\u003eThe bright black dial introduces a striking contrast, elevated by crisp Roman numerals that underscore the Datejust’s classical lineage. Paired with the \u003cstrong data-start=\"751\" data-end=\"771\"\u003eJubilee bracelet\u003c\/strong\u003e, known for its supple five-link structure and enduring comfort, the watch maintains a refined elegance backed by a robust automatic movement engineered for long-term reliability.\u003c\/p\u003e\n\u003cp data-start=\"952\" data-end=\"1136\"\u003eWith its distinctive monochrome palette and iconic design elements, this configuration of the Datejust 31 stands as a sophisticated expression of Rolex’s heritage in contemporary form.\u003c\/p\u003e","brand":"WatchFarmersdemo","offers":[{"title":"Default Title","offer_id":53446444024138,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_2.png?v=1764072665"},{"product_id":"rolex-datejust-31-ref-278274-31-mm-oystersteel-and-white-gold-with-mint-green-dial","title":"Rolex Datejust 31 Ref. 278274 31 mm Oystersteel and White Gold with Mint Green Dial","description":"\u003cp data-start=\"231\" data-end=\"622\"\u003eThe Datejust 31 Ref. 278274 presents a contemporary interpretation of Rolex’s most emblematic design codes. Crafted in \u003cstrong data-start=\"350\" data-end=\"380\"\u003eOystersteel and white gold\u003c\/strong\u003e, the watch is defined by its balanced 31 mm proportions and signature fluted bezel, a hallmark of the maison’s refined aesthetic. This pairing of resilient steel and precious metal delivers both durability and elevated presence on the wrist.\u003c\/p\u003e\n\u003cp data-start=\"624\" data-end=\"1108\"\u003eIts mint green dial introduces a fresh, modern tone within the Datejust lineage. Sunray finishing enhances the play of light, while the minimalist hour markers provide clarity and sophistication. The \u003cstrong data-start=\"824\" data-end=\"844\"\u003eJubilee bracelet\u003c\/strong\u003e, with its fluid five-link construction, complements the watch’s silhouette, offering exceptional comfort alongside unmistakable elegance. A precision automatic movement powers the timepiece, reinforcing Rolex’s longstanding reputation for accuracy and resilience.\u003c\/p\u003e\n\u003cp data-start=\"1110\" data-end=\"1302\"\u003eA harmonious combination of heritage design and contemporary color, this Datejust 31 captures the spirit of modern luxury while maintaining the timeless character collectors expect from Rolex.\u003c\/p\u003e","brand":"WatchFarmersdemo","offers":[{"title":"Default Title","offer_id":53446453035338,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_3.png?v=1764072775"},{"product_id":"rolex-datejust-31-ref-278274-31-mm-oystersteel-and-white-gold-with-bright-black-dial-1","title":"Rolex Datejust 31 Ref. 278274 31 mm Oystersteel and White Gold with Bright Black Dial","description":"\u003cp data-start=\"233\" data-end=\"620\"\u003eThe Datejust 31 Ref. 278274 reflects Rolex’s signature balance of refinement, precision, and enduring aesthetic codes. Its \u003cstrong data-start=\"356\" data-end=\"386\"\u003eOystersteel and white gold\u003c\/strong\u003e case offers a harmonious blend of resilience and sophistication, anchored by the maison’s iconic fluted bezel. At 31 mm, the proportions remain timeless, delivering a versatile presence suited to both daily wear and formal occasions.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"1046\"\u003eThe bright black dial creates a striking visual contrast, enriched by crisp Roman numerals that recall the Datejust’s classical heritage. Complementing the dial, the \u003cstrong data-start=\"788\" data-end=\"807\"\u003eOyster bracelet\u003c\/strong\u003e provides a streamlined, contemporary profile known for its robustness and exceptional comfort. Within the case lies a high-precision automatic movement, underscoring Rolex’s reputation for mechanical reliability and long-term performance.\u003c\/p\u003e\n\u003cp data-start=\"1048\" data-end=\"1216\"\u003eElegant, modern, and unmistakably Rolex, this configuration of the Datejust 31 speaks to collectors who value classic design elevated through subtle, impactful details.\u003c\/p\u003e","brand":"WatchFarmersdemo","offers":[{"title":"Default Title","offer_id":53446466896202,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_4.png?v=1764072969"},{"product_id":"rolex-datejust-31-ref-278274-31-mm-white-gold-and-oystersteel-with-aubergine-diamond-set-dial","title":"Rolex Datejust 31 Ref. 278274 31 mm White Gold and Oystersteel with Aubergine Diamond-Set Dial","description":"\u003cp data-start=\"249\" data-end=\"641\"\u003eThe Datejust 31 Ref. 278274 showcases Rolex’s ability to harmonize technical mastery with refined, contemporary aesthetics. Its 31 mm case, crafted in a combination of \u003cstrong data-start=\"417\" data-end=\"447\"\u003ewhite gold and Oystersteel\u003c\/strong\u003e, balances precious-metal elegance with enduring robustness. The signature fluted bezel, rendered in white gold, adds a distinct architectural brilliance that has long defined the Datejust line.\u003c\/p\u003e\n\u003cp data-start=\"643\" data-end=\"1177\"\u003eAt the heart of this configuration is the aubergine dial — a rich, sophisticated tone that shifts subtly with the light. The addition of \u003cstrong data-start=\"780\" data-end=\"808\"\u003ediamond-set hour markers\u003c\/strong\u003e enhances the depth and allure of the dial, bringing a precise and elegant luminosity. Completing the design is the \u003cstrong data-start=\"924\" data-end=\"944\"\u003eJubilee bracelet\u003c\/strong\u003e, known for its supple comfort and graceful five-link construction, complementing the watch’s refined character. A high-performance automatic movement reinforces Rolex’s commitment to chronometric excellence and lifetime reliability.\u003c\/p\u003e\n\u003cp data-start=\"1179\" data-end=\"1366\"\u003eA striking blend of classic Rolex codes and contemporary color expression, this Datejust 31 stands as a compelling choice for collectors who appreciate nuanced luxury and timeless design.\u003c\/p\u003e","brand":"WatchFarmersdemo","offers":[{"title":"Default Title","offer_id":53446475448650,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_5.png?v=1764073055"},{"product_id":"rolex-datejust-31-ref-278274-31-mm-white-gold-and-oystersteel-with-pink-diamond-set-dial","title":"Rolex Datejust 31 Ref. 278274 31 mm White Gold and Oystersteel with Pink Diamond-Set Dial","description":"\u003cp data-start=\"243\" data-end=\"674\"\u003eThe Datejust 31 Ref. 278274 embodies Rolex’s signature fusion of elegance, technical mastery, and timeless design. Its 31 mm case, crafted from \u003cstrong data-start=\"387\" data-end=\"417\"\u003ewhite gold and Oystersteel\u003c\/strong\u003e, offers both durability and elevated refinement, framed by the iconic fluted bezel that has long defined the Datejust aesthetic. These precious and robust materials create a harmonious balance suited for both everyday versatility and formal sophistication.\u003c\/p\u003e\n\u003cp data-start=\"676\" data-end=\"1213\"\u003eThe pink dial introduces a soft, luminous tone that enhances the watch’s feminine presence. Accented by \u003cstrong data-start=\"780\" data-end=\"808\"\u003ediamond-set hour markers\u003c\/strong\u003e, it offers both clarity and carefully measured brilliance, a hallmark of the maison’s attention to detail. Complemented by the \u003cstrong data-start=\"936\" data-end=\"956\"\u003eJubilee bracelet\u003c\/strong\u003e, renowned for its fluid five-link construction and exceptional comfort, this configuration reflects the brand’s commitment to ergonomic elegance. Beneath the surface, a precision automatic movement ensures exceptional performance and long-term reliability.\u003c\/p\u003e\n\u003cp data-start=\"1215\" data-end=\"1364\"\u003eDelicate in color yet strong in character, this Datejust 31 delivers a refined expression of contemporary luxury rooted in Rolex’s enduring heritage.\u003c\/p\u003e","brand":"WatchFarmersdemo","offers":[{"title":"Default Title","offer_id":53446489637194,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_6.png?v=1764073207"},{"product_id":"rolex-datejust-31-ref-278274-31-mm-oystersteel-and-white-gold-with-dark-grey-dial","title":"Rolex Datejust 31 Ref. 278274 31 mm Oystersteel and White Gold with Dark Grey Dial","description":"\u003cp data-start=\"235\" data-end=\"639\"\u003eThe Datejust 31 Ref. 278274 reflects the enduring design architecture that has defined Rolex’s most celebrated timepieces. Crafted in \u003cstrong data-start=\"369\" data-end=\"399\"\u003eOystersteel and white gold\u003c\/strong\u003e, the 31 mm case presents a refined balance of resilience and precious-metal elegance, elevated by the brand’s iconic fluted bezel. These elements come together to form a silhouette that is instantly recognizable and timeless in its appeal.\u003c\/p\u003e\n\u003cp data-start=\"641\" data-end=\"1104\"\u003eIts dark grey dial introduces a sophisticated, tonal depth, further enhanced by Roman numeral hour markers that speak to the Datejust’s classical lineage. The \u003cstrong data-start=\"800\" data-end=\"820\"\u003eJubilee bracelet\u003c\/strong\u003e, originally created for the first Datejust in 1945, provides exceptional comfort through its fluid five-link construction and contributes a subtle touch of refinement. A precision automatic movement powers the watch from within, ensuring reliability and accuracy in everyday wearing.\u003c\/p\u003e\n\u003cp data-start=\"1106\" data-end=\"1288\"\u003eUnderstated yet distinctive, this Datejust 31 configuration is crafted for collectors who appreciate refined materials, clean design, and the lasting heritage of Rolex craftsmanship.\u003c\/p\u003e","brand":"WatchFarmersdemo","offers":[{"title":"Default Title","offer_id":53446505922890,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_7.png?v=1764073312"},{"product_id":"rolex-datejust-31-ref-278274-31-mm-oystersteel-and-white-gold-with-azzurro-blue-floral-motif-diamond-set-dial","title":"Rolex Datejust 31 Ref. 278274 31 mm Oystersteel and White Gold with Azzurro-Blue Floral-Motif Diamond-Set Dial","description":"\u003cp data-start=\"268\" data-end=\"723\"\u003eThe Datejust 31 Ref. 278274 brings together playful artistry and classic Rolex design codes through a striking execution of materials and dial craftsmanship. Its \u003cstrong data-start=\"430\" data-end=\"460\"\u003eOystersteel and white gold\u003c\/strong\u003e construction ensures durability balanced with refined elegance, while the signature fluted bezel in white gold adds an unmistakable architectural brilliance. At 31 mm, the case maintains timeless proportions suited to daily wear and sophisticated settings alike.\u003c\/p\u003e\n\u003cp data-start=\"725\" data-end=\"1365\"\u003eThe Azzurro-blue dial is distinguished by its intricate \u003cstrong data-start=\"781\" data-end=\"805\"\u003efloral-motif pattern\u003c\/strong\u003e, a decorative composition achieved through a combination of finishing techniques that create depth, texture, and visual dynamism. Accented by \u003cstrong data-start=\"948\" data-end=\"976\"\u003ediamond-set hour markers\u003c\/strong\u003e, the dial introduces both sparkle and dimensionality, resulting in one of the most expressive modern Datejust configurations. Completing the design is the \u003cstrong data-start=\"1132\" data-end=\"1152\"\u003eJubilee bracelet\u003c\/strong\u003e, engineered for supple comfort and recognized for its elegant five-link form. Within the case, a high-precision automatic movement underscores Rolex’s commitment to mechanical excellence and enduring reliability.\u003c\/p\u003e\n\u003cp data-start=\"1367\" data-end=\"1529\"\u003eArtistic, contemporary, and unmistakably Rolex, this Datejust 31 stands out as a collector-forward expression of the maison’s mastery in decorative dial creation.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53446517522762,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_8.png?v=1764073414"},{"product_id":"rolex-datejust-31-ref-278274-31-mm-oystersteel-and-white-gold-with-aubergine-diamond-set-dial","title":"Rolex Datejust 31 Ref. 278274 31 mm Oystersteel and White Gold with Aubergine Diamond-Set Dial","description":"\u003cp data-start=\"265\" data-end=\"671\"\u003eThe Datejust 31 Ref. 278274 exemplifies the refined craftsmanship and enduring design language that define Rolex’s most iconic creations. Its \u003cstrong data-start=\"407\" data-end=\"437\"\u003eOystersteel and white gold\u003c\/strong\u003e case offers a harmonious balance of strength and precious-metal elegance, accentuated by the maison’s signature fluted bezel. At 31 mm, the proportions deliver a versatile presence suited to both everyday wear and elevated occasions.\u003c\/p\u003e\n\u003cp data-start=\"673\" data-end=\"1242\"\u003eThe aubergine dial introduces a rich, contemporary tone, enhanced by \u003cstrong data-start=\"742\" data-end=\"770\"\u003ediamond-set hour markers\u003c\/strong\u003e that add an understated brilliance to the composition. Roman numerals in white gold further emphasize the watch’s classical lineage while maintaining a modern sensibility. Completing the aesthetic is the \u003cstrong data-start=\"975\" data-end=\"994\"\u003eOyster bracelet\u003c\/strong\u003e, celebrated for its robust three-link architecture and refined finishing, ensuring both comfort and durability. Within the case, a high-precision automatic movement upholds Rolex’s commitment to mechanical reliability and chronometric performance.\u003c\/p\u003e\n\u003cp data-start=\"1244\" data-end=\"1431\"\u003eSophisticated in color and timeless in execution, this Datejust 31 configuration appeals to collectors who appreciate the union of heritage, technical mastery, and expressive dial design.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53446527680842,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_9.png?v=1764073520"},{"product_id":"rolex-datejust-31-ref-278274-31-mm-oystersteel-and-white-gold-with-pink-diamond-set-dial","title":"Rolex Datejust 31 Ref. 278274 31 mm Oystersteel and White Gold with Pink Diamond-Set Dial","description":"\u003cp data-start=\"199\" data-end=\"616\"\u003eThe Datejust 31 Ref. 278274 is a refined expression of Rolex’s mastery in combining timeless design with meticulous craftsmanship. Its 31 mm case, rendered in \u003cstrong data-start=\"358\" data-end=\"388\"\u003eOystersteel and white gold\u003c\/strong\u003e, showcases the maison’s signature blend of technical durability and precious-metal elegance. The white gold fluted bezel adds a distinctive architectural brilliance, reinforcing the Datejust’s instantly recognizable silhouette.\u003c\/p\u003e\n\u003cp data-start=\"618\" data-end=\"1107\"\u003eAt the center of this configuration is the soft pink dial, elevated by \u003cstrong data-start=\"689\" data-end=\"717\"\u003ediamond-set hour markers\u003c\/strong\u003e that introduce a subtle yet sophisticated radiance. The interplay between the delicate hue and the precise gem-setting highlights Rolex’s expertise in dial artistry. Paired with the \u003cstrong data-start=\"900\" data-end=\"919\"\u003eOyster bracelet\u003c\/strong\u003e, known for its robust three-link architecture and comfortable fit, the watch maintains a contemporary presence supported by a high-precision automatic movement engineered for reliability.\u003c\/p\u003e\n\u003cp data-start=\"1109\" data-end=\"1325\"\u003eDelicate in color yet confident in character, this Datejust 31 offers a harmonious balance of heritage aesthetics and modern refinement, appealing to collectors who appreciate understated luxury with enduring appeal.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53446542033226,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_10.png?v=1764073649"},{"product_id":"rolex-datejust-31-ref-278273-31-mm-oystersteel-and-yellow-gold-with-white-mother-of-pearl-diamond-set-dial","title":"Rolex Datejust 31 Ref. 278273 31 mm Oystersteel and Yellow Gold with White Mother-of-Pearl Diamond-Set Dial","description":"\u003cp data-start=\"270\" data-end=\"670\"\u003eThe Datejust 31 Ref. 278273 reflects Rolex’s mastery of combining precious materials with timeless elegance. Its 31 mm case, crafted in a two-tone composition of \u003cstrong data-start=\"432\" data-end=\"463\"\u003eOystersteel and yellow gold\u003c\/strong\u003e, presents a harmonious blend of durability and refined luxury. The signature fluted bezel in yellow gold adds a distinctive brilliance, affirming the watch’s place within Rolex’s most iconic design lineage.\u003c\/p\u003e\n\u003cp data-start=\"672\" data-end=\"1135\"\u003eThe white \u003cstrong data-start=\"682\" data-end=\"706\"\u003emother-of-pearl dial\u003c\/strong\u003e introduces natural iridescence, with each dial unique in its patterning and depth. Enhanced by \u003cstrong data-start=\"802\" data-end=\"830\"\u003ediamond-set hour markers\u003c\/strong\u003e, the surface captures and reflects light with subtle radiance. The \u003cstrong data-start=\"898\" data-end=\"917\"\u003eOyster bracelet\u003c\/strong\u003e, known for its robust three-link architecture, contributes both strength and contemporary sophistication, while the precision automatic movement within upholds Rolex’s reputation for accuracy and enduring performance.\u003c\/p\u003e\n\u003cp data-start=\"1137\" data-end=\"1323\"\u003eElegant, versatile, and richly detailed, this Datejust 31 configuration stands as a refined expression of two-tone craftsmanship and the maison’s dedication to exceptional dial artistry.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53446567756106,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_11.png?v=1764073909"},{"product_id":"rolex-datejust-31-ref-278273-31-mm-oystersteel-and-yellow-gold-with-olive-green-floral-motif-diamond-set-dial","title":"Rolex Datejust 31 Ref. 278273 31 mm Oystersteel and Yellow Gold with Olive-Green Floral-Motif Diamond-Set Dial","description":"\u003cp data-start=\"267\" data-end=\"695\"\u003eThe Datejust 31 Ref. 278273 showcases Rolex’s sophisticated approach to decorative dial craftsmanship, expressed through the refined blend of \u003cstrong data-start=\"409\" data-end=\"440\"\u003eOystersteel and yellow gold\u003c\/strong\u003e. Its 31 mm case is framed by the signature fluted bezel in yellow gold, a hallmark of the maison’s timeless aesthetic. This two-tone construction balances robustness with precious-metal warmth, resulting in a versatile and enduring presence on the wrist.\u003c\/p\u003e\n\u003cp data-start=\"697\" data-end=\"1280\"\u003eThe olive-green dial stands out with its intricate \u003cstrong data-start=\"748\" data-end=\"772\"\u003efloral-motif pattern\u003c\/strong\u003e, achieved through a combination of embossing and varied finishing techniques that create depth and visual dimension. \u003cstrong data-start=\"890\" data-end=\"918\"\u003eDiamond-set hour markers\u003c\/strong\u003e enhance the design with precise, understated brilliance, harmonizing with the warm hues of the yellow gold accents. Paired with the \u003cstrong data-start=\"1051\" data-end=\"1071\"\u003eJubilee bracelet\u003c\/strong\u003e, known for its fluid five-link architecture and elegant ergonomics, the watch offers both comfort and distinction. Its automatic movement underscores Rolex’s commitment to precision and long-term reliability.\u003c\/p\u003e\n\u003cp data-start=\"1282\" data-end=\"1444\"\u003eExpressive yet refined, this Datejust 31 configuration is a standout choice for collectors who appreciate artistic dial execution paired with classic Rolex style.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53446576275786,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_12.png?v=1764074022"},{"product_id":"rolex-datejust-31-ref-278273-31-mm-oystersteel-and-yellow-gold-with-olive-green-diamond-set-dial","title":"Rolex Datejust 31 Ref. 278273 31 mm Oystersteel and Yellow Gold with Olive-Green Diamond-Set Dial","description":"\u003cp data-start=\"258\" data-end=\"642\"\u003eThe Datejust 31 Ref. 278273 embodies Rolex’s signature two-tone aesthetic, uniting resilient \u003cstrong data-start=\"351\" data-end=\"366\"\u003eOystersteel\u003c\/strong\u003e with the warm elegance of \u003cstrong data-start=\"393\" data-end=\"408\"\u003eyellow gold\u003c\/strong\u003e. Its 31 mm case is framed by the maison’s iconic fluted bezel, rendered in yellow gold to enhance the watch’s architectural presence. This harmonious blend of metals creates a refined yet enduring expression of the Datejust heritage.\u003c\/p\u003e\n\u003cp data-start=\"644\" data-end=\"1162\"\u003eThe olive-green dial presents a rich tonal depth, elevated by \u003cstrong data-start=\"706\" data-end=\"734\"\u003ediamond-set hour markers\u003c\/strong\u003e that introduce a subtle radiance without overwhelming the composition. Gold accents throughout the dial complement the warm hues of the two-tone case and bracelet. The \u003cstrong data-start=\"903\" data-end=\"922\"\u003eOyster bracelet\u003c\/strong\u003e, with its robust three-link construction, offers exceptional comfort and a contemporary profile that pairs effortlessly with the watch’s classic lines. A high-precision automatic movement ensures performance synonymous with the Rolex name.\u003c\/p\u003e\n\u003cp data-start=\"1164\" data-end=\"1351\"\u003eElegant, versatile, and infused with modern color, this Datejust 31 configuration appeals to collectors who appreciate the convergence of heritage craftsmanship and expressive refinement.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53446602981706,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_13.png?v=1764074316"},{"product_id":"rolex-datejust-31-ref-278273-31-mm-oystersteel-and-yellow-gold-with-silver-diamond-set-dial","title":"Rolex Datejust 31 Ref. 278273 31 mm Oystersteel and Yellow Gold with Silver Diamond-Set Dial","description":"\u003cp data-start=\"252\" data-end=\"642\"\u003eThe Datejust 31 Ref. 278273 presents Rolex’s signature blend of timeless style and elevated craftsmanship. Its 31 mm case, configured in \u003cstrong data-start=\"389\" data-end=\"420\"\u003eOystersteel and yellow gold\u003c\/strong\u003e, embodies the maison’s enduring approach to two-tone watchmaking. The fluted bezel, rendered in yellow gold, adds depth and brilliance to the watch’s silhouette, reinforcing the Datejust’s instantly recognizable identity.\u003c\/p\u003e\n\u003cp data-start=\"644\" data-end=\"1170\"\u003eThe silver dial offers a refined, luminous backdrop that complements the warm hues of the yellow gold elements. Enhanced with \u003cstrong data-start=\"770\" data-end=\"798\"\u003ediamond-set hour markers\u003c\/strong\u003e, the dial achieves a delicate balance between understated sophistication and subtle sparkle. The \u003cstrong data-start=\"896\" data-end=\"915\"\u003eOyster bracelet\u003c\/strong\u003e, engineered with a robust three-link construction, delivers both comfort and contemporary character, ensuring exceptional wearability. Within the case, a precision automatic movement underscores Rolex’s commitment to accuracy, performance, and longevity.\u003c\/p\u003e\n\u003cp data-start=\"1172\" data-end=\"1364\"\u003eHarmonious in tone and precise in execution, this Datejust 31 configuration appeals to collectors seeking a classic two-tone aesthetic elevated through precious details and flawless finishing.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53446628573514,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_14.png?v=1764074586"},{"product_id":"rolex-datejust-31-ref-278273-31-mm-oystersteel-and-yellow-gold-with-white-dial","title":"Rolex Datejust 31 Ref. 278273 31 mm Oystersteel and Yellow Gold with White Dial","description":"\u003cp data-start=\"232\" data-end=\"649\"\u003eThe Datejust 31 Ref. 278273 reflects Rolex’s enduring design language, harmonizing classic proportions with an elevated two-tone construction. The 31 mm case pairs \u003cstrong data-start=\"396\" data-end=\"427\"\u003eOystersteel and yellow gold\u003c\/strong\u003e, achieving a balance of durability and precious-metal refinement. Its yellow-gold fluted bezel—one of the maison’s most recognizable signatures—adds depth, brilliance, and architectural presence to the watch’s silhouette.\u003c\/p\u003e\n\u003cp data-start=\"651\" data-end=\"1128\"\u003eThe white dial offers a clean, luminous canvas enhanced by applied Roman numerals in yellow gold, creating a timeless aesthetic rooted in the Datejust’s classical heritage. The \u003cstrong data-start=\"828\" data-end=\"847\"\u003eOyster bracelet\u003c\/strong\u003e, with its robust three-link configuration, provides exceptional comfort and a streamlined appearance that complements the watch’s balanced geometry. At its core is a precision automatic movement, reflecting Rolex’s commitment to chronometric performance and long-term reliability.\u003c\/p\u003e\n\u003cp data-start=\"1130\" data-end=\"1302\"\u003eMeasured, elegant, and unmistakably Rolex, this Datejust 31 configuration appeals to collectors who value enduring design and the quiet sophistication of a pure white dial.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53446637093194,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_15.png?v=1764074693"},{"product_id":"rolex-datejust-31-ref-278273-31-mm-oystersteel-and-yellow-gold-with-white-mother-of-pearl-diamond-set-dial-1","title":"Rolex Datejust 31 Ref. 278273 31 mm Oystersteel and Yellow Gold with White Mother-of-Pearl Diamond-Set Dial","description":"\u003cp data-start=\"278\" data-end=\"686\"\u003eThe Datejust 31 Ref. 278273 unites Rolex’s hallmark two-tone aesthetic with the maison’s refined approach to dial artistry. Crafted from \u003cstrong data-start=\"415\" data-end=\"446\"\u003eOystersteel and yellow gold\u003c\/strong\u003e, the 31 mm case balances enduring robustness with the warmth and luster of precious metal. The yellow-gold fluted bezel, a defining element of the Datejust identity, adds a sculptural brilliance that frames the dial with elegant precision.\u003c\/p\u003e\n\u003cp data-start=\"688\" data-end=\"1248\"\u003eIts white \u003cstrong data-start=\"698\" data-end=\"722\"\u003emother-of-pearl dial\u003c\/strong\u003e introduces a lustrous, organic surface—each dial exhibiting unique iridescence shaped by nature. \u003cstrong data-start=\"820\" data-end=\"848\"\u003eDiamond-set hour markers\u003c\/strong\u003e enhance the composition, adding carefully measured radiance without overpowering the dial’s natural texture. The \u003cstrong data-start=\"962\" data-end=\"982\"\u003eJubilee bracelet\u003c\/strong\u003e, celebrated for its fluid five-link architecture and exceptional comfort, underscores the watch’s refined presence while maintaining versatility for daily wear. Inside, a precision automatic movement affirms Rolex’s dedication to accuracy and long-term reliability.\u003c\/p\u003e\n\u003cp data-start=\"1250\" data-end=\"1450\"\u003eGraceful, luxurious, and unmistakably Rolex, this Datejust 31 configuration is a distinguished choice for collectors who appreciate the marriage of precious materials and artisanal dial craftsmanship.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53446645612874,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_16.png?v=1764074792"},{"product_id":"rolex-datejust-31-ref-278273-31-mm-oystersteel-and-yellow-gold-with-olive-green-diamond-set-dial-1","title":"Rolex Datejust 31 Ref. 278273 31 mm Oystersteel and Yellow Gold with Olive-Green Diamond-Set Dial","description":"\u003cp data-start=\"262\" data-end=\"662\"\u003eThe Datejust 31 Ref. 278273 brings together Rolex’s signature two-tone architecture with a richly expressive dial execution. Crafted from \u003cstrong data-start=\"400\" data-end=\"431\"\u003eOystersteel and yellow gold\u003c\/strong\u003e, the 31 mm case balances enduring robustness with the warmth and refinement of precious metal. The yellow-gold fluted bezel underscores the watch’s timeless identity, adding depth and brilliance to the classic Datejust silhouette.\u003c\/p\u003e\n\u003cp data-start=\"664\" data-end=\"1200\"\u003eIts olive-green dial introduces a modern yet understated color palette, accentuated by \u003cstrong data-start=\"751\" data-end=\"779\"\u003ediamond-set hour markers\u003c\/strong\u003e that provide a subtle, elegant radiance. The tone is complemented by yellow-gold Roman numerals, enhancing both contrast and legibility while honoring the model’s classical lineage. Completing the aesthetic is the \u003cstrong data-start=\"994\" data-end=\"1014\"\u003eJubilee bracelet\u003c\/strong\u003e, renowned for its supple five-link construction and refined presence. A precision automatic movement powers the watch, affirming Rolex’s commitment to accuracy and mechanical longevity.\u003c\/p\u003e\n\u003cp data-start=\"1202\" data-end=\"1384\"\u003eElegant, contemporary, and unmistakably Rolex, this Datejust 31 configuration offers a refined expression of two-tone craftsmanship paired with a richly colored, jewel-accented dial.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53446650691914,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_17.png?v=1764074880"},{"product_id":"rolex-datejust-31-ref-278273-31-mm-oystersteel-and-yellow-gold-with-dark-grey-diamond-set-dial","title":"Rolex Datejust 31 Ref. 278273 31 mm Oystersteel and Yellow Gold with Dark Grey Diamond-Set Dial","description":"\u003cp data-start=\"258\" data-end=\"661\"\u003eThe Datejust 31 Ref. 278273 reflects Rolex’s refined two-tone aesthetic, uniting \u003cstrong data-start=\"339\" data-end=\"370\"\u003eOystersteel and yellow gold\u003c\/strong\u003e in a balanced, enduring composition. The 31 mm case is framed by a yellow-gold fluted bezel, an emblematic design element that underscores the model’s distinguished place in the Rolex lineage. This harmonious blend of materials ensures both durability and an elevated presence on the wrist.\u003c\/p\u003e\n\u003cp data-start=\"663\" data-end=\"1207\"\u003eThe dark grey dial introduces a contemporary depth of color, enriched by \u003cstrong data-start=\"736\" data-end=\"764\"\u003ediamond-set hour markers\u003c\/strong\u003e that lend a subtle radiance. Gold accents throughout the dial complement the two-tone case and bracelet, enhancing both visual warmth and legibility. The \u003cstrong data-start=\"919\" data-end=\"938\"\u003eOyster bracelet\u003c\/strong\u003e, known for its robust three-link architecture, provides a secure and comfortable fit while maintaining a sleek, modern aesthetic. A high-precision automatic movement lies at the heart of the watch, affirming Rolex’s commitment to reliability and mechanical excellence.\u003c\/p\u003e\n\u003cp data-start=\"1209\" data-end=\"1391\"\u003eElegant, versatile, and quietly luxurious, this Datejust 31 configuration appeals to collectors who appreciate classic two-tone design expressed through sophisticated dial execution.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53446665797962,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_18.png?v=1764075022"},{"product_id":"rolex-datejust-31-ref-278273-31-mm-oystersteel-and-yellow-gold-with-silver-diamond-set-dial-1","title":"Rolex Datejust 31 Ref. 278273 31 mm Oystersteel and Yellow Gold with Silver Diamond-Set Dial","description":"\u003cp data-start=\"251\" data-end=\"639\"\u003eThe Datejust 31 Ref. 278273 embodies the elegance and versatility that have defined Rolex’s two-tone creations for decades. Crafted from \u003cstrong data-start=\"388\" data-end=\"419\"\u003eOystersteel and yellow gold\u003c\/strong\u003e, the 31 mm case achieves an ideal balance of resilience and refinement. The yellow-gold fluted bezel, a signature design element of the maison, adds architectural brilliance and emphasizes the watch’s enduring identity.\u003c\/p\u003e\n\u003cp data-start=\"641\" data-end=\"1203\"\u003eThe silver dial presents a luminous, understated backdrop, complemented by \u003cstrong data-start=\"716\" data-end=\"744\"\u003ediamond-set hour markers\u003c\/strong\u003e that enhance the composition with precise touches of brilliance. The warm gold accents on the hands and markers integrate harmoniously with the two-tone construction, ensuring clarity and aesthetic cohesion. Completing the design is the \u003cstrong data-start=\"982\" data-end=\"1002\"\u003eJubilee bracelet\u003c\/strong\u003e, celebrated for its supple five-link construction and refined ergonomics. A high-precision automatic movement powers the watch, reflecting Rolex’s uncompromising standards in accuracy and reliability.\u003c\/p\u003e\n\u003cp data-start=\"1205\" data-end=\"1412\"\u003eClassic yet contemporary, this Datejust 31 configuration stands as a refined expression of the maison’s heritage, appealing to collectors who appreciate timeless aesthetics elevated through precious details.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53446675988810,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_19.png?v=1764075115"},{"product_id":"rolex-datejust-31-ref-278273-31-mm-oystersteel-and-yellow-gold-with-champagne-dial","title":"Rolex Datejust 31 Ref. 278273 31 mm Oystersteel and Yellow Gold with Champagne Dial","description":"\u003cp data-start=\"230\" data-end=\"640\"\u003eThe Datejust 31 Ref. 278273 captures Rolex’s timeless two-tone aesthetic through its refined union of \u003cstrong data-start=\"332\" data-end=\"363\"\u003eOystersteel and yellow gold\u003c\/strong\u003e. The 31 mm case is framed by a yellow-gold fluted bezel, a defining hallmark of the Datejust collection that adds dimension, brilliance, and unmistakable identity. This harmonious blend of robust steel and precious metal results in a versatile, enduring presence on the wrist.\u003c\/p\u003e\n\u003cp data-start=\"642\" data-end=\"1185\"\u003eThe champagne dial introduces a warm, radiant tone that pairs seamlessly with the yellow-gold accents throughout the watch. Its sunburst finish enhances the dial’s depth and luminosity, creating a classic yet contemporary expression of refinement. The \u003cstrong data-start=\"894\" data-end=\"913\"\u003eOyster bracelet\u003c\/strong\u003e, engineered with a three-link construction, provides comfort, durability, and a clean, modern profile that complements the watch’s balanced proportions. A high-precision automatic movement ensures accuracy and reliability consistent with Rolex’s uncompromising standards.\u003c\/p\u003e\n\u003cp data-start=\"1187\" data-end=\"1394\"\u003eElegant, understated, and deeply rooted in the maison’s heritage, this Datejust 31 configuration appeals to collectors seeking a timeless expression of two-tone craftsmanship paired with a richly toned dial.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53446688801098,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_20.png?v=1764075217"},{"product_id":"rolex-datejust-31-ref-278273-31-mm-yellow-gold-oystersteel-with-white-dial-fluted-bezel","title":"Rolex Datejust 31 Ref. 278273 31 mm Yellow Gold \u0026 Oystersteel with White Dial Fluted Bezel","description":"\u003cp data-start=\"209\" data-end=\"603\"\u003eThe Rolex Datejust 31 Ref. 278273 embodies the harmonious balance of classic refinement and modern versatility. Its 31 mm case, crafted in \u003cstrong data-start=\"348\" data-end=\"363\"\u003eYellow Gold\u003c\/strong\u003e and \u003cstrong data-start=\"368\" data-end=\"383\"\u003eOystersteel\u003c\/strong\u003e, reflects Rolex’s longstanding mastery of combining precious materials with technical durability. The signature fluted bezel in \u003cstrong data-start=\"512\" data-end=\"527\"\u003eYellow Gold\u003c\/strong\u003e adds a timeless aesthetic, capturing light with each movement of the wrist.\u003c\/p\u003e\n\u003cp data-start=\"605\" data-end=\"1049\"\u003eThe white dial offers a clean, understated expression of elegance, enriched by Roman numerals and the iconic date display beneath the Cyclops lens. Paired with a Jubilee bracelet in \u003cstrong data-start=\"787\" data-end=\"802\"\u003eYellow Gold\u003c\/strong\u003e and \u003cstrong data-start=\"807\" data-end=\"822\"\u003eOystersteel\u003c\/strong\u003e, the watch delivers exceptional comfort while maintaining a distinguished presence. With its enduring design language and meticulous craftsmanship, this Datejust stands as a refined daily companion suitable for every occasion.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53446698467658,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_21.png?v=1764075313"},{"product_id":"rolex-datejust-31-ref-278240-31-mm-oystersteel-with-white-dial-oystersteel-bezel","title":"Rolex Datejust 31 Ref. 278240 31 mm Oystersteel with White Dial Oystersteel Bezel","description":"\u003cp data-start=\"297\" data-end=\"802\"\u003eThe Rolex Datejust 31 Ref. 278240 31 mm embodies the enduring purity of the Datejust aesthetic, rendered here in a refined monochromatic configuration. Its 31 mm case in \u003cstrong data-start=\"467\" data-end=\"482\"\u003eOystersteel\u003c\/strong\u003e offers a clean, contemporary presence, balancing everyday versatility with the elevated precision that defines Rolex craftsmanship. The white dial, accented with Roman numeral hour markers, reflects the maison’s heritage in dial artistry—each element applied with a focus on clarity, proportion, and timeless restraint.\u003c\/p\u003e\n\u003cp data-start=\"804\" data-end=\"1300\"\u003eFramed by an \u003cstrong data-start=\"817\" data-end=\"832\"\u003eOystersteel\u003c\/strong\u003e bezel, the composition maintains a quiet, architectural elegance. The Jubilee bracelet in \u003cstrong data-start=\"923\" data-end=\"938\"\u003eOystersteel\u003c\/strong\u003e enhances comfort through its fluid construction while preserving the Datejust’s signature sophistication. As with all Rolex dials, the finishing and detailing are executed entirely in-house, ensuring durability and aesthetic consistency for decades. The result is a modern classic that stands at the intersection of precision engineering and understated luxury.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53446760530250,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_22.png?v=1764076031"},{"product_id":"rolex-datejust-31-ref-278240-31-mm-oystersteel-with-silver-dial-oystersteel-bezel","title":"Rolex Datejust 31 Ref. 278240 31 mm Oystersteel with Silver Dial Oystersteel Bezel","description":"\u003cp data-start=\"305\" data-end=\"764\"\u003eThe Rolex Datejust 31 Ref. 278240 31 mm presents a harmonious expression of simplicity, proportion, and timeless refinement. Crafted entirely from \u003cstrong data-start=\"452\" data-end=\"467\"\u003eOystersteel\u003c\/strong\u003e, the case offers exceptional durability while maintaining the sleek, polished profile that has defined the Datejust across generations. Its silver dial, finished with sunray brushing, captures and reflects light with subtle depth—an elegant backdrop for the delicately applied baton hour markers.\u003c\/p\u003e\n\u003cp data-start=\"766\" data-end=\"1272\"\u003eDesigned and produced in-house, the dial showcases Rolex’s mastery of precision detailing, where each element is placed for optimal legibility and enduring aesthetic consistency. The smooth \u003cstrong data-start=\"956\" data-end=\"971\"\u003eOystersteel\u003c\/strong\u003e bezel lends a contemporary purity to the silhouette, complemented by the Jubilee bracelet in \u003cstrong data-start=\"1065\" data-end=\"1080\"\u003eOystersteel\u003c\/strong\u003e, engineered for fluid comfort and a quietly luxurious drape on the wrist. The result is a modern, understated Datejust built for lasting relevance across daily wear and formal settings alike.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53446768492874,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_23.png?v=1764076128"},{"product_id":"rolex-datejust-31-ref-278240-31-mm-oystersteel-with-black-dial-oystersteel-bezel","title":"Rolex Datejust 31 Ref. 278240 31 mm Oystersteel with Black Dial Oystersteel Bezel","description":"\u003cp data-start=\"286\" data-end=\"789\"\u003eThe Rolex Datejust 31 Ref. 278240 31 mm presents a modern, monochromatic expression of the iconic Datejust design, defined by clarity, balance, and enduring refinement. The 31 mm case, crafted entirely from \u003cstrong data-start=\"493\" data-end=\"508\"\u003eOystersteel\u003c\/strong\u003e, delivers both durability and a crisp aesthetic that reflects light with subtle sophistication. Its deep black dial, paired with applied Roman numerals, showcases the maison’s precision-driven approach to dial creation, where each detail enhances legibility and timeless elegance.\u003c\/p\u003e\n\u003cp data-start=\"791\" data-end=\"1261\"\u003eThe smooth \u003cstrong data-start=\"802\" data-end=\"817\"\u003eOystersteel\u003c\/strong\u003e bezel contributes to the watch’s streamlined profile, emphasizing purity of form. Completing the design, the Oyster bracelet in \u003cstrong data-start=\"946\" data-end=\"961\"\u003eOystersteel\u003c\/strong\u003e reinforces functionality and comfort through its robust three-link construction. As with all Rolex timepieces, the dial is crafted in-house with meticulous attention to finish and proportion. The result is a refined daily companion that embodies Rolex’s heritage of precision and understated luxury.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53446777340234,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_24.png?v=1764076225"},{"product_id":"rolex-datejust-31-ref-278240-31-mm-oystersteel-with-white-dial-oystersteel-bezel-1","title":"Rolex Datejust 31 Ref. 278240 31 mm Oystersteel with White Dial Oystersteel Bezel","description":"\u003cp data-start=\"346\" data-end=\"815\"\u003eThe Rolex Datejust 31 Ref. 278240 31 mm represents the clearest expression of the Datejust lineage—pure, balanced, and quietly refined. Its 31 mm case in \u003cstrong data-start=\"500\" data-end=\"515\"\u003eOystersteel\u003c\/strong\u003e is crafted for enduring resilience while maintaining a sleek, polished silhouette emblematic of Rolex’s design philosophy. The white dial, distinguished by applied Roman numerals, is produced entirely in-house, where each detail is executed with a focus on clarity and timeless proportional harmony.\u003c\/p\u003e\n\u003cp data-start=\"817\" data-end=\"1229\"\u003eA smooth \u003cstrong data-start=\"826\" data-end=\"841\"\u003eOystersteel\u003c\/strong\u003e bezel reinforces the watch’s understated elegance, emphasizing form and precision over ornamentation. Paired with the robust Oyster bracelet in \u003cstrong data-start=\"986\" data-end=\"1001\"\u003eOystersteel\u003c\/strong\u003e, the watch offers both comfort and structure through its iconic three-link construction. Marrying technical mastery with minimalistic beauty, this Datejust stands as a modern classic—versatile, enduring, and unmistakably Rolex.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53446782320970,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_25.png?v=1764076329"},{"product_id":"rolex-datejust-31-ref-278240-31-mm-oystersteel-with-pink-dial-oystersteel-bezel","title":"Rolex Datejust 31 Ref. 278240 31 mm Oystersteel with Pink Dial Oystersteel Bezel","description":"\u003cp data-start=\"308\" data-end=\"768\"\u003eThe Rolex Datejust 31 Ref. 278240 31 mm offers a fresh expression of elegance through its soft pink dial paired with the clean architecture of \u003cstrong data-start=\"451\" data-end=\"466\"\u003eOystersteel\u003c\/strong\u003e. The 31 mm case reflects Rolex’s heritage in precision case-making—polished, balanced, and engineered for longevity. The pastel dial tone introduces a refined warmth, complemented by baton hour markers that are crafted and applied in-house to meet the maison’s standards of clarity and visual harmony.\u003c\/p\u003e\n\u003cp data-start=\"770\" data-end=\"1231\"\u003eFramed by a smooth \u003cstrong data-start=\"789\" data-end=\"804\"\u003eOystersteel\u003c\/strong\u003e bezel, the composition remains modern and understated. The Oyster bracelet in \u003cstrong data-start=\"883\" data-end=\"898\"\u003eOystersteel\u003c\/strong\u003e, known for its structural integrity and comfort, enhances the watch’s contemporary character. As with all Rolex dials, the finishing is executed with meticulous attention to detail, ensuring timeless appeal and enduring sophistication. This rendition of the Datejust stands as a delicate yet resilient expression of everyday luxury.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53446787367242,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_26.png?v=1764076409"},{"product_id":"rolex-datejust-31-ref-278240-31-mm-oystersteel-with-dark-grey-roman-dial","title":"Rolex Datejust 31 Ref. 278240 31 mm Oystersteel with Dark Grey Roman Dial","description":"\u003cp data-start=\"727\" data-end=\"1070\"\u003eThe Rolex Datejust 31 Ref. 278240 exemplifies the maison’s enduring approach to refined watchmaking, uniting timeless proportions with the technical rigor for which Rolex is known. Crafted in \u003cstrong data-start=\"919\" data-end=\"934\"\u003eOystersteel\u003c\/strong\u003e, the 31 mm case offers a balance of elegance and durability, making it an ideal companion for both daily wear and more formal settings.\u003c\/p\u003e\n\u003cp data-start=\"1072\" data-end=\"1437\"\u003eIts dark grey dial, accented with Roman numerals, introduces a classical dimension to the model’s modern architecture. The smooth \u003cstrong data-start=\"1202\" data-end=\"1217\"\u003eOystersteel\u003c\/strong\u003e bezel and signature Oyster bracelet continue Rolex’s tradition of engineered comfort, defined by solid construction and thoughtful finishing. Each element reflects the brand’s dedication to precision and enduring style.\u003c\/p\u003e\n\u003cp data-start=\"1439\" data-end=\"1749\"\u003ePowered by a self-winding Rolex movement, the Datejust 31 maintains the accuracy and reliability that have shaped its reputation for generations. This reference captures the essence of the Datejust lineage—versatile, discreetly luxurious, and consistently relevant to collectors who appreciate long-term value.\u003c\/p\u003e\n\u003chr data-start=\"1751\" data-end=\"1754\"\u003e\n\u003ch3 data-start=\"1756\" data-end=\"1787\"\u003e\u003cstrong data-start=\"1760\" data-end=\"1785\"\u003eShort SEO Description\u003c\/strong\u003e\u003c\/h3\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53446809026890,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_27.png?v=1764076742"},{"product_id":"rolex-datejust-31-ref-278240-31-mm-white-gold-oystersteel-with-bright-blue-dial","title":"Rolex Datejust 31 Ref. 278240 31 mm White Gold \u0026 Oystersteel with Bright Blue Dial","description":"\u003cp data-start=\"359\" data-end=\"767\"\u003eThe Rolex Datejust 31 Ref. 278240 unites the brand’s timeless design language with a contemporary, vibrant dial execution. Its 31 mm case, crafted in a combination of \u003cstrong data-start=\"526\" data-end=\"556\"\u003ewhite gold and Oystersteel\u003c\/strong\u003e, reflects Rolex’s commitment to blending durability with refined elegance. The proportions are thoughtfully balanced, making this reference a versatile companion for both everyday wear and more formal settings.\u003c\/p\u003e\n\u003cp data-start=\"769\" data-end=\"1192\"\u003eThe bright blue dial stands out with a luminous richness, enriched further by Roman numerals that underscore the model’s classical heritage. The smooth \u003cstrong data-start=\"921\" data-end=\"936\"\u003eOystersteel\u003c\/strong\u003e bezel frames the dial with quiet sophistication, while the Oyster bracelet reinforces the brand’s emphasis on comfort, engineering precision, and enduring style. Each detail is executed with the meticulous craftsmanship expected from the Datejust lineage.\u003c\/p\u003e\n\u003cp data-start=\"1194\" data-end=\"1477\"\u003eDriven by a self-winding movement, the watch delivers the accuracy and reliability that define Rolex’s reputation. With its harmonious mix of materials, vivid color, and timeless architecture, this reference embodies a contemporary yet enduring interpretation of the Datejust spirit.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53446813778250,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_28.png?v=1764076827"},{"product_id":"rolex-datejust-31-ref-278240-31-mm-oystersteel-with-dark-grey-dial","title":"Rolex Datejust 31 Ref. 278240 31 mm Oystersteel with Dark Grey Dial","description":"\u003cp data-start=\"316\" data-end=\"675\"\u003eThe Rolex Datejust 31 Ref. 278240 carries forward one of the most enduring expressions of Rolex design, embodying the harmony between precision engineering and elegant restraint. Its 31 mm case in \u003cstrong data-start=\"513\" data-end=\"528\"\u003eOystersteel\u003c\/strong\u003e offers exceptional durability while maintaining a refined presence on the wrist, making it suitable for both daily wear and more formal occasions.\u003c\/p\u003e\n\u003cp data-start=\"677\" data-end=\"1010\"\u003eThe dark grey dial deepens the watch’s contemporary character, enhanced by its minimalist hour markers that contribute to a clean, confident aesthetic. The smooth \u003cstrong data-start=\"840\" data-end=\"855\"\u003eOystersteel\u003c\/strong\u003e bezel adds a polished frame around the dial, while the Oyster bracelet reinforces Rolex’s longstanding commitment to comfort, wearability, and resilience.\u003c\/p\u003e\n\u003cp data-start=\"1012\" data-end=\"1298\"\u003eEquipped with a self-winding movement, this Datejust upholds Rolex’s reputation for accuracy and reliability. With its balanced proportions, versatile dial tone, and signature Oyster construction, this reference stands as a quiet yet definitive statement within the Datejust collection.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53446819021130,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_29.png?v=1764076936"},{"product_id":"rolex-datejust-31-ref-278240-31-mm-oystersteel-with-bright-black-dial","title":"Rolex Datejust 31 Ref. 278240 31 mm Oystersteel with Bright Black Dial","description":"\u003cp data-start=\"293\" data-end=\"623\"\u003eThe Rolex Datejust 31 Ref. 278240 expresses the essence of the Datejust lineage through a clean, modern execution grounded in enduring craftsmanship. Its 31 mm case, rendered in \u003cstrong data-start=\"471\" data-end=\"486\"\u003eOystersteel\u003c\/strong\u003e, offers both structural resilience and refined aesthetics, maintaining the discreet elegance that has defined the model for generations.\u003c\/p\u003e\n\u003cp data-start=\"625\" data-end=\"971\"\u003eThe bright black dial introduces a striking contrast, enriched by Roman numerals that underscore the watch’s classical heritage. The smooth \u003cstrong data-start=\"765\" data-end=\"780\"\u003eOystersteel\u003c\/strong\u003e bezel frames the display with polished clarity, while the Jubilee bracelet enhances comfort and fluidity with its five-link construction—an iconic element within the Rolex design vocabulary.\u003c\/p\u003e\n\u003cp data-start=\"973\" data-end=\"1236\"\u003ePowered by a self-winding movement, this reference exemplifies Rolex’s precision-driven watchmaking. Its harmonious blend of robustness, sophistication, and timeless proportion makes it a versatile companion suited to both daily refinement and elevated occasions.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53446820266314,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_30.png?v=1764077019"},{"product_id":"rolex-datejust-31-ref-278240-31-mm-oystersteel-with-silver-dial","title":"Rolex Datejust 31 Ref. 278240 31 mm Oystersteel with Silver Dial","description":"\u003cp data-start=\"313\" data-end=\"656\"\u003eThe Rolex Datejust 31 Ref. 278240 reflects the unmistakable heritage of one of Rolex’s most enduring creations. Crafted in \u003cstrong data-start=\"436\" data-end=\"451\"\u003eOystersteel\u003c\/strong\u003e, the 31 mm case delivers a harmonious blend of strength, refinement, and everyday versatility. Its smooth bezel enhances the model’s understated elegance, showcasing the purity of the Datejust silhouette.\u003c\/p\u003e\n\u003cp data-start=\"658\" data-end=\"999\"\u003eThe silver dial introduces a soft radiance, complemented by clean hour markers that highlight Rolex’s commitment to legibility and timeless beauty. Paired with the Oyster bracelet, the watch maintains its reputation for comfort and durability—an engineered balance of form and function that has defined Rolex’s design philosophy for decades.\u003c\/p\u003e\n\u003cp data-start=\"1001\" data-end=\"1300\"\u003ePowered by a self-winding movement, the Datejust 31 preserves the precision and reliability that collectors expect from the maison. With its impeccable proportions and classic tonal palette, this reference stands as a versatile expression of modern sophistication grounded in historic craftsmanship.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53446831112522,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_31.png?v=1764077248"},{"product_id":"rolex-datejust-31-ref-278271-31-mm-oystersteel-everose-gold-with-silver-floral-motif-diamond-set-dial","title":"Rolex Datejust 31 Ref. 278271 31 mm Oystersteel \u0026 Everose Gold with Silver Floral-Motif Diamond-Set Dial","description":"","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53447857832266,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_fdd1619d-f68d-4a99-95ea-706344dd5b7e.png?v=1764084620"},{"product_id":"rolex-datejust-31-ref-278271-31-mm-oystersteel-everose-gold-with-chocolate-diamond-dial","title":"Rolex Datejust 31 Ref. 278271 31 mm Oystersteel \u0026 Everose Gold with Chocolate Diamond Dial","description":"\u003cp data-start=\"324\" data-end=\"746\"\u003eThe Rolex Datejust 31 Ref. 278271 blends rich tones and meticulous detailing to present one of the most elegant interpretations within the Datejust family. The 31 mm case, crafted in a harmonious combination of \u003cstrong data-start=\"535\" data-end=\"567\"\u003eOystersteel and Everose gold\u003c\/strong\u003e, reflects Rolex’s command of precious-metal craftsmanship. Its fluted \u003cstrong data-start=\"638\" data-end=\"654\"\u003eEverose gold\u003c\/strong\u003e bezel adds a warm radiance, serving as a defining hallmark of the maison’s aesthetic codes.\u003c\/p\u003e\n\u003cp data-start=\"748\" data-end=\"1158\"\u003eThe chocolate dial introduces depth and sophistication, enriched by diamond-set Roman numerals that elevate its classical architecture. Each element is executed with a refined balance between decorative luxury and functional clarity. The Jubilee bracelet in \u003cstrong data-start=\"1006\" data-end=\"1038\"\u003eOystersteel and Everose gold\u003c\/strong\u003e furthers the sense of fluidity and comfort, embodying Rolex’s dedication to enduring wearability and precise finishing.\u003c\/p\u003e\n\u003cp data-start=\"1160\" data-end=\"1474\"\u003ePowered by a self-winding movement, this reference upholds Rolex’s long-standing commitment to accuracy and reliability. The combination of warm hues, precious details, and iconic design language positions this Datejust as a distinctive yet timeless choice for collectors with an appreciation for refined elegance.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53447871955274,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_1_99d6f4e9-f3bf-4670-96a2-fd367487a1b7.png?v=1764084758"},{"product_id":"rolex-datejust-31-ref-278271-31-mm-oystersteel-everose-gold-with-rose-colour-roman-dial","title":"Rolex Datejust 31 Ref. 278271 31 mm Oystersteel \u0026 Everose Gold with Rosé-Colour Roman Dial","description":"\u003cp data-start=\"313\" data-end=\"716\"\u003eThe Rolex Datejust 31 Ref. 278271 offers a refined interpretation of the maison’s signature blend of elegance and technical mastery. Its 31 mm case, fashioned from \u003cstrong data-start=\"477\" data-end=\"509\"\u003eOystersteel and Everose gold\u003c\/strong\u003e, reflects the harmonious contrast of strength and warmth—a hallmark of Rolex’s Rolesor creations. The fluted \u003cstrong data-start=\"619\" data-end=\"635\"\u003eEverose gold\u003c\/strong\u003e bezel enhances the watch’s radiance, underscoring its classic aesthetic lineage.\u003c\/p\u003e\n\u003cp data-start=\"718\" data-end=\"1113\"\u003eAt the heart of the design lies a rosé-colour dial, enriched with Roman numerals that lend a timeless architectural balance. The subtle tone shifts across the surface complement the warm hues of \u003cstrong data-start=\"913\" data-end=\"929\"\u003eEverose gold\u003c\/strong\u003e, creating a refined coherence across case, dial, and bracelet. The Jubilee bracelet, rendered in matching bimetal construction, offers fluid comfort and a sophisticated visual rhythm.\u003c\/p\u003e\n\u003cp data-start=\"1115\" data-end=\"1397\"\u003eDriven by a self-winding movement renowned for its precision, the Datejust 31 embodies Rolex’s commitment to enduring reliability. This reference stands as an elegant expression of contemporary femininity, capturing a perfect equilibrium between iconic design and modern refinement.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53447921008970,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_2_3f2a788c-a07e-4dcf-8a63-a753c3ee4641.png?v=1764085124"},{"product_id":"rolex-datejust-31-ref-278271-31-mm-oystersteel-everose-gold-with-slate-dial","title":"Rolex Datejust 31 Ref. 278271 31 mm Oystersteel \u0026 Everose Gold with Slate Dial","description":"\u003cp data-start=\"291\" data-end=\"684\"\u003eThe Rolex Datejust 31 Ref. 278271 is a modern expression of the maison’s longstanding mastery in blending technical precision with timeless elegance. Its 31 mm case, formed from \u003cstrong data-start=\"469\" data-end=\"501\"\u003eOystersteel and Everose gold\u003c\/strong\u003e, captures the distinctive harmony of Rolex’s signature Rolesor construction. The fluted \u003cstrong data-start=\"590\" data-end=\"606\"\u003eEverose gold\u003c\/strong\u003e bezel adds depth and luminosity, acting as a visual anchor within the design.\u003c\/p\u003e\n\u003cp data-start=\"686\" data-end=\"1114\"\u003eThe slate dial introduces a refined contemporary character, its cool tone offering a balanced contrast to the warmth of \u003cstrong data-start=\"806\" data-end=\"822\"\u003eEverose gold\u003c\/strong\u003e. Applied hour markers and meticulous finishing underscore Rolex’s commitment to clarity and craftsmanship. Completing the composition, the Jubilee bracelet in matching bimetal construction delivers both comfort and aesthetic fluidity, reinforcing the watch’s versatile and elevated presence.\u003c\/p\u003e\n\u003cp data-start=\"1116\" data-end=\"1384\"\u003ePowered by an automatic movement engineered for accuracy and longevity, this reference reflects the enduring quality that defines the Datejust lineage. Understated yet sophisticated, it stands as an accomplished interpretation of one of Rolex’s most iconic timepieces.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53447931822410,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_3_1633ada1-efac-4a94-92cf-49a01cd2ee58.png?v=1764085210"},{"product_id":"rolex-datejust-31-ref-278271-31-mm-oystersteel-everose-gold-with-rose-colour-diamond-set-dial","title":"Rolex Datejust 31 Ref. 278271 31 mm Oystersteel \u0026 Everose Gold with Rosé-Colour Diamond-Set Dial","description":"\u003cp data-start=\"334\" data-end=\"738\"\u003eThe Rolex Datejust 31 Ref. 278271 embodies a refined equilibrium between decorative elegance and technical mastery. Its 31 mm case, constructed from \u003cstrong data-start=\"483\" data-end=\"515\"\u003eOystersteel and Everose gold\u003c\/strong\u003e, showcases Rolex’s signature Rolesor aesthetic—a harmonious pairing of robust steel and warm precious metal. The fluted \u003cstrong data-start=\"636\" data-end=\"652\"\u003eEverose gold\u003c\/strong\u003e bezel adds dimension and brilliance, reinforcing the watch’s distinguished character.\u003c\/p\u003e\n\u003cp data-start=\"740\" data-end=\"1213\"\u003eThe rosé-colour dial enhances the composition with a soft, luminous warmth. Diamond-set hour markers elevate the dial’s presence, offering discreet sophistication while maintaining functional clarity. Every detail—from the polished accents to the applied markers—reflects the maison’s dedication to precision craftsmanship. The Jubilee bracelet, executed in matching bimetal construction, lends comfort and fluid fluidity that complements the overall elegance of the piece.\u003c\/p\u003e\n\u003cp data-start=\"1215\" data-end=\"1530\"\u003ePowered by a self-winding movement engineered for lasting accuracy, this Datejust continues the lineage’s reputation for mechanical reliability. With its blend of precious details, balanced proportions, and iconic Rolex design language, this reference stands as an elevated yet timeless expression of modern luxury.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53447953023306,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_4_f07f7f22-0210-4d86-8832-15b750e97ddd.png?v=1764085362"},{"product_id":"rolex-datejust-31-ref-278271-31-mm-oystersteel-everose-gold-with-white-mother-of-pearl-diamond-set-dial","title":"Rolex Datejust 31 Ref. 278271 31 mm Oystersteel \u0026 Everose Gold with White Mother-of-Pearl Diamond-Set Dial","description":"\u003cp data-start=\"342\" data-end=\"749\"\u003eThe Rolex Datejust 31 Ref. 278271 presents an exquisite interplay of natural beauty and refined craftsmanship. Its 31 mm case, executed in \u003cstrong data-start=\"481\" data-end=\"513\"\u003eOystersteel and Everose gold\u003c\/strong\u003e, reflects Rolex’s signature Rolesor aesthetic—a fusion of robustness and warm precious-metal radiance. The fluted \u003cstrong data-start=\"628\" data-end=\"644\"\u003eEverose gold\u003c\/strong\u003e bezel adds depth and brilliance, serving as a defining emblem of the maison’s classical design language.\u003c\/p\u003e\n\u003cp data-start=\"751\" data-end=\"1161\"\u003eThe white mother-of-pearl dial brings a unique organic luminosity, each surface marked by subtle variations inherent to this natural material. Diamond-set hour markers lend a sophisticated brilliance, enriching the dial without overwhelming its serene, iridescent character. Paired with the Jubilee bracelet in matching bimetal construction, the watch offers fluid comfort and a heightened sense of refinement.\u003c\/p\u003e\n\u003cp data-start=\"1163\" data-end=\"1450\"\u003eDriven by a self-winding movement crafted for precision and longevity, this reference upholds the enduring quality central to the Datejust lineage. Elegant, versatile, and meticulously executed, it stands as a compelling expression of Rolex’s mastery in uniting artistry and engineering.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53447965344074,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_5_b958f243-ddf6-436b-95cf-219547264a61.png?v=1764085444"},{"product_id":"rolex-datejust-31-ref-278271-31-mm-oystersteel-everose-gold-with-aubergine-diamond-dial","title":"Rolex Datejust 31 Ref. 278271 31 mm Oystersteel \u0026 Everose Gold with Aubergine Diamond Dial","description":"\u003cp data-start=\"327\" data-end=\"800\"\u003eThe Rolex Datejust 31 Ref. 278271 is one of the most striking executions within the Datejust collection, distinguished by its rich blend of colour and precious detailing. The 31 mm case, crafted from \u003cstrong data-start=\"527\" data-end=\"559\"\u003eOystersteel and Everose gold\u003c\/strong\u003e, showcases Rolex’s signature Rolesor construction—an interplay of durability and warm lustre that has become a hallmark of the maison. The fluted \u003cstrong data-start=\"706\" data-end=\"722\"\u003eEverose gold\u003c\/strong\u003e bezel adds sculptural brilliance, giving the watch its unmistakable presence.\u003c\/p\u003e\n\u003cp data-start=\"802\" data-end=\"1195\"\u003eThe aubergine dial offers a bold yet refined expression, its deep tone shifting subtly with the light. Diamond-set hour markers elevate the dial’s architecture, adding radiant accents without compromising the model’s inherent elegance. Paired with the Jubilee bracelet in matching bimetal construction, the watch achieves a seamless balance between comfort, sophistication, and visual harmony.\u003c\/p\u003e\n\u003cp data-start=\"1197\" data-end=\"1527\"\u003ePowered by a precise self-winding movement, this reference maintains the Datejust’s longstanding reputation for reliability and performance. With its distinctive colour palette, precious materials, and iconic proportions, the Datejust 31 in aubergine represents a contemporary statement rooted in Rolex’s timeless design heritage.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53447977304394,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_6_3bb7b634-082b-4a52-a7a2-c6da3638a005.png?v=1764085526"},{"product_id":"rolex-datejust-31-ref-278271-31-mm-oystersteel-everose-gold-with-slate-diamond-set-dial","title":"Rolex Datejust 31 Ref. 278271 31 mm Oystersteel \u0026 Everose Gold with Slate Diamond-Set Dial","description":"\u003cp data-start=\"328\" data-end=\"763\"\u003eThe Rolex Datejust 31 Ref. 278271 brings together refined contrasts and signature Rolex craftsmanship in a harmonious, contemporary execution. Its 31 mm case, formed from \u003cstrong data-start=\"499\" data-end=\"531\"\u003eOystersteel and Everose gold\u003c\/strong\u003e, exemplifies the maison’s Rolesor technique—balancing durability with the warm radiance of precious metal. The fluted \u003cstrong data-start=\"650\" data-end=\"666\"\u003eEverose gold\u003c\/strong\u003e bezel enhances the watch’s architectural presence, catching the light with each subtle movement.\u003c\/p\u003e\n\u003cp data-start=\"765\" data-end=\"1197\"\u003eThe slate dial introduces a cool, modern tone, complemented by diamond-set hour markers that elevate the design with understated brilliance. Each detail—clean Roman numerals, polished hands, and precise finishing—speaks to Rolex’s commitment to clarity and elegance. Paired with the Oyster bracelet in matching bimetal construction, the watch maintains a sleek, contemporary profile while ensuring comfort and long-term wearability.\u003c\/p\u003e\n\u003cp data-start=\"1199\" data-end=\"1509\"\u003ePowered by a self-winding movement engineered for accuracy and reliability, this reference captures the enduring spirit of the Datejust lineage. With its sophisticated colour palette and luxurious yet restrained detailing, it stands as a versatile piece suited for both daily refinement and elevated occasions.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53447989854538,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_7_70b91389-5b6f-4b67-90da-aa732dcbe4af.png?v=1764085625"},{"product_id":"rolex-datejust-31-ref-278271-31-mm-oystersteel-everose-gold-with-chocolate-diamond-set-dial","title":"Rolex Datejust 31 Ref. 278271 31 mm Oystersteel \u0026 Everose Gold with Chocolate Diamond-Set Dial","description":"\u003cp data-start=\"342\" data-end=\"739\"\u003eThe Rolex Datejust 31 Ref. 278271 captures the refined elegance of the maison’s Rolesor creations, uniting the resilience of \u003cstrong data-start=\"467\" data-end=\"482\"\u003eOystersteel\u003c\/strong\u003e with the warm glow of \u003cstrong data-start=\"505\" data-end=\"521\"\u003eEverose gold\u003c\/strong\u003e. Its 31 mm case is defined by harmonious proportions and meticulous finishing, while the fluted \u003cstrong data-start=\"618\" data-end=\"634\"\u003eEverose gold\u003c\/strong\u003e bezel enhances the design with its sculptural brilliance—a signature detail within the Datejust lineage.\u003c\/p\u003e\n\u003cp data-start=\"741\" data-end=\"1151\"\u003eThe chocolate dial introduces a rich, velvety tone that deepens the watch’s visual character. Diamond-set hour markers add an elevated touch of luxury, their precise placement and clarity reflecting Rolex’s exceptional standards in gem-setting. Complementing the dial, the Oyster bracelet in coordinated bimetal construction delivers an athletic yet elegant profile, balancing robustness with everyday comfort.\u003c\/p\u003e\n\u003cp data-start=\"1153\" data-end=\"1451\"\u003ePowered by a high-precision automatic movement, this reference preserves the Datejust tradition of accuracy and reliability. Its combination of warm colourways, precious materials, and iconic design cues makes it an enduring expression of contemporary sophistication within the classic Rolex canon.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53448004960586,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_8_40623c54-3f1a-4c3b-adbb-6d4127725b0e.png?v=1764085711"},{"product_id":"rolex-datejust-31-ref-278271-31-mm-oystersteel-everose-gold-with-aubergine-diamond-dial-1","title":"Rolex Datejust 31 Ref. 278271 31 mm Oystersteel \u0026 Everose Gold with Aubergine Diamond Dial","description":"\u003cp data-start=\"336\" data-end=\"792\"\u003eThe Rolex Datejust 31 Ref. 278271 brings together the refined contrast of Rolesor construction with the depth of one of the collection’s most distinctive dial colours. The 31 mm case, crafted from \u003cstrong data-start=\"533\" data-end=\"565\"\u003eOystersteel and Everose gold\u003c\/strong\u003e, reflects Rolex’s mastery of blending resilience with the warm sophistication of precious metal. Its fluted \u003cstrong data-start=\"674\" data-end=\"690\"\u003eEverose gold\u003c\/strong\u003e bezel adds architectural brilliance, underscoring the classic codes that define the Datejust lineage.\u003c\/p\u003e\n\u003cp data-start=\"794\" data-end=\"1267\"\u003eAt the center of the composition, the aubergine dial introduces a rich, contemporary tone enhanced by diamond-set Roman numerals that provide both radiance and texture. The rose-gold accents harmonize seamlessly with the dial’s hue, creating a cohesive aesthetic that feels modern yet unmistakably rooted in Rolex heritage. The Oyster bracelet in matching bimetal execution reinforces the watch’s sleek silhouette, offering robust comfort and an elegant, polished presence.\u003c\/p\u003e\n\u003cp data-start=\"1269\" data-end=\"1580\"\u003ePowered by a precise self-winding movement, this reference maintains Rolex’s uncompromising standards of accuracy and reliability. With its bold colorway, precious detailing, and timeless proportions, the Datejust 31 in aubergine stands out as a sophisticated statement piece within the broader Datejust family.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53448012235082,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_9_22f8a3cb-8767-461c-9bfb-9a2bc5e0d7f1.png?v=1764085791"},{"product_id":"rolex-datejust-31-ref-278271-31-mm-oystersteel-everose-gold-with-chocolate-diamond-set-dial-1","title":"Rolex Datejust 31 Ref. 278271 31 mm Oystersteel \u0026 Everose Gold with Chocolate Diamond-Set Dial","description":"\u003cp data-start=\"330\" data-end=\"729\"\u003eThe Rolex Datejust 31 Ref. 278271 reflects the harmonious balance of warm precious metal and contemporary elegance that characterizes the maison’s Rolesor creations. The 31 mm case, formed from \u003cstrong data-start=\"524\" data-end=\"556\"\u003eOystersteel and Everose gold\u003c\/strong\u003e, delivers both durability and refined visual depth. The fluted \u003cstrong data-start=\"620\" data-end=\"636\"\u003eEverose gold\u003c\/strong\u003e bezel introduces a sculptural brilliance that has long defined the identity of the Datejust.\u003c\/p\u003e\n\u003cp data-start=\"731\" data-end=\"1139\"\u003eThe chocolate dial enriches the composition with a warm, velvety tone, enhanced by diamond-set hour markers that bring a discreet yet unmistakable brilliance. Each stone is set with Rolex’s meticulous precision, ensuring clarity and symmetry across the display. Paired with the Jubilee bracelet, crafted in matching \u003cstrong data-start=\"1047\" data-end=\"1079\"\u003eOystersteel and Everose gold\u003c\/strong\u003e, the watch achieves a fluid, elegant presence on the wrist.\u003c\/p\u003e\n\u003cp data-start=\"1141\" data-end=\"1455\"\u003ePowered by a self-winding movement renowned for accuracy and reliability, this reference upholds the technical lineage of the Datejust collection. With its harmonious colour palette, precious detailing, and iconic proportions, it stands as a versatile and timeless expression of Rolex’s enduring design philosophy.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53448027341130,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_10_2a80f3f6-fdd3-438d-a7ec-b18e2251931c.png?v=1764085882"},{"product_id":"rolex-datejust-31-ref-278271-31-mm-oystersteel-everose-gold-with-slate-dial-1","title":"Rolex Datejust 31 Ref. 278271 31 mm Oystersteel \u0026 Everose Gold with Slate Dial","description":"\u003cp data-start=\"314\" data-end=\"742\"\u003eThe Rolex Datejust 31 Ref. 278271 reflects a refined balance of timeless design and contemporary sophistication. Its 31 mm case, crafted in \u003cstrong data-start=\"454\" data-end=\"486\"\u003eOystersteel and Everose gold\u003c\/strong\u003e, exemplifies Rolex’s mastery of Rolesor construction—a signature fusion of resilience and precious-metal warmth. The fluted \u003cstrong data-start=\"611\" data-end=\"627\"\u003eEverose gold\u003c\/strong\u003e bezel adds dimensional brilliance, reinforcing the iconic aesthetic that has defined the Datejust for generations.\u003c\/p\u003e\n\u003cp data-start=\"744\" data-end=\"1203\"\u003eThe slate dial introduces a cool, understated tone enhanced by polished markers that elevate its clarity and architectural elegance. Subtle contrasts between the dial’s muted depth and the warmth of \u003cstrong data-start=\"943\" data-end=\"959\"\u003eEverose gold\u003c\/strong\u003e create a harmonious visual composition. The Oyster bracelet, executed in matching bimetal construction, brings together strength and comfort, maintaining a sleek and contemporary profile well suited to both everyday wear and refined occasions.\u003c\/p\u003e\n\u003cp data-start=\"1205\" data-end=\"1483\"\u003ePowered by a self-winding movement engineered for precision, this reference continues the Datejust tradition of reliability and enduring craftsmanship. With its versatile colour palette and classic proportions, the model remains a timeless addition to any discerning collection.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53448035336522,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_11_50c90afc-afcb-4baa-951a-fb70268c8310.png?v=1764085972"},{"product_id":"rolex-datejust-31-ref-278285rbr-31-mm-everose-gold-with-chocolate-diamond-dial","title":"Rolex Datejust 31 Ref. 278285RBR 31 mm Everose Gold with Chocolate Diamond Dial","description":"\u003cp data-start=\"345\" data-end=\"780\"\u003eThe Rolex Datejust 31 Ref. 278285RBR represents one of the most luxurious expressions within the Datejust family. Crafted entirely in \u003cstrong data-start=\"479\" data-end=\"501\"\u003e18 ct Everose gold\u003c\/strong\u003e, its 31 mm case showcases the maison’s proprietary rose-gold alloy, prized for its enduring warmth and resistance to fading. The diamond-set bezel enhances the watch’s radiance, each stone meticulously selected and positioned according to Rolex’s exacting gem-setting standards.\u003c\/p\u003e\n\u003cp data-start=\"782\" data-end=\"1280\"\u003eThe chocolate dial deepens the watch’s visual richness, offering a warm, velvety backdrop for diamond-set Roman numerals that provide both brilliance and architectural refinement. The interplay between the dial’s depth and the lustre of \u003cstrong data-start=\"1019\" data-end=\"1035\"\u003eEverose gold\u003c\/strong\u003e creates a harmonious, elevated aesthetic. Completing the composition is the President bracelet, also executed in \u003cstrong data-start=\"1149\" data-end=\"1171\"\u003e18 ct Everose gold\u003c\/strong\u003e, known for its semicircular links that deliver exceptional comfort and an unmistakably prestigious presence.\u003c\/p\u003e\n\u003cp data-start=\"1282\" data-end=\"1540\"\u003ePowered by a precision self-winding movement, this reference embodies Rolex’s mastery in uniting technical excellence with high jewelry craftsmanship. Elegant, opulent, and sculpturally refined, it stands as a pinnacle interpretation of the Datejust lineage.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53448186593610,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_84ea3bfc-2f49-4fdf-96e0-de9f46d4349c.png?v=1764086916"},{"product_id":"rolex-datejust-31-ref-278285rbr-31-mm-everose-gold-with-aubergine-diamond-dial","title":"Rolex Datejust 31 Ref. 278285RBR 31 mm Everose Gold with Aubergine Diamond Dial","description":"\u003cp data-start=\"327\" data-end=\"780\"\u003eThe Rolex Datejust 31 Ref. 278285RBR stands as one of the most striking and opulent interpretations within the Datejust collection. Crafted entirely in \u003cstrong data-start=\"479\" data-end=\"501\"\u003e18 ct Everose gold\u003c\/strong\u003e, the 31 mm case showcases the maison’s proprietary rose-gold alloy, renowned for its enduring warmth and resistance to fading. The diamond-set bezel enhances its luminous presence, with each stone precisely selected and set according to Rolex’s meticulous gem-setting standards.\u003c\/p\u003e\n\u003cp data-start=\"782\" data-end=\"1342\"\u003eThe aubergine dial offers a captivating interplay of depth and radiance, shifting subtly with the light. Diamond-set Roman numerals enrich its architectural character, balancing decorative brilliance with refined legibility. The tonal harmony between the deep purple dial and the warm \u003cstrong data-start=\"1067\" data-end=\"1083\"\u003eEverose gold\u003c\/strong\u003e case establishes a sophisticated, contemporary aesthetic. Completing the profile, the President bracelet—also crafted in \u003cstrong data-start=\"1205\" data-end=\"1227\"\u003e18 ct Everose gold\u003c\/strong\u003e—provides exceptional comfort through its semicircular links and embodies the highest expression of Rolex elegance.\u003c\/p\u003e\n\u003cp data-start=\"1344\" data-end=\"1664\"\u003eDriven by a self-winding movement engineered for precision and long-term reliability, this reference unites technical mastery with high jewelry craftsmanship. With its rich palette, precious materials, and iconic proportions, the Datejust 31 in aubergine emerges as a standout statement piece within the Rolex portfolio.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53448198717770,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_1_33d7e936-1337-48fc-9d2f-9aa9ccb4260f.png?v=1764087016"},{"product_id":"rolex-datejust-31-ref-278285rbr-31-mm-everose-gold-with-silver-diamond-set-dial","title":"Rolex Datejust 31 Ref. 278285RBR 31 mm Everose Gold with Silver Diamond-Set Dial","description":"\u003cp data-start=\"326\" data-end=\"762\"\u003ehe Rolex Datejust 31 Ref. 278285RBR embodies the pinnacle of refinement within the Datejust lineage. Crafted entirely in \u003cstrong data-start=\"448\" data-end=\"470\"\u003e18 ct Everose gold\u003c\/strong\u003e, the 31 mm case showcases Rolex’s proprietary alloy, prized for its enduring rosy hue and exceptional resistance to tarnishing. Encircling the dial, the diamond-set bezel provides a luminous halo, with each stone hand-selected and set according to the maison’s highest gem-setting standards.\u003c\/p\u003e\n\u003cp data-start=\"764\" data-end=\"1225\"\u003eThe silver dial introduces a soft, opalescent radiance that enhances the watch’s elegant presence. Diamond-set hour markers add brilliant points of light, balanced by polished Everose accents that enrich the composition with warm sophistication. The President bracelet—executed in matching \u003cstrong data-start=\"1054\" data-end=\"1076\"\u003e18 ct Everose gold\u003c\/strong\u003e—offers superior comfort through its seamlessly articulated links, embodying the prestige and mastery associated with this signature bracelet design.\u003c\/p\u003e\n\u003cp data-start=\"1227\" data-end=\"1528\"\u003ePowered by a precise self-winding movement, this reference upholds the technical excellence expected from Rolex. A harmonious blend of precious materials, expert craftsmanship, and iconic design language, the Datejust 31 with silver diamond-set dial stands as a timeless expression of elevated luxury.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53448231780682,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_2_c12c668a-50a3-4c12-8ee7-ebec8fbe0b9c.png?v=1764087220"},{"product_id":"rolex-datejust-31-ref-278285rbr-31-mm-everose-gold-with-silver-floral-motif-diamond-set-dial","title":"Rolex Datejust 31 Ref. 278285RBR 31 mm Everose Gold with Silver Floral-Motif Diamond-Set Dial","description":"\u003cp data-start=\"337\" data-end=\"859\"\u003eThe Rolex Datejust 31 Ref. 278285RBR brings together high-jewelry craftsmanship and Rolex’s unmistakable design heritage in one of the most artistically executed references of the collection. Crafted entirely in \u003cstrong data-start=\"549\" data-end=\"571\"\u003e18 ct Everose gold\u003c\/strong\u003e, the 31 mm case radiates a warm, enduring glow—made possible by Rolex’s proprietary alloy, engineered for exceptional stability and colour retention. Encircling the dial, the diamond-set bezel adds a luminous frame, each stone positioned with the maison’s exacting gem-setting precision.\u003c\/p\u003e\n\u003cp data-start=\"861\" data-end=\"1272\"\u003eThe silver floral-motif dial elevates the composition with sculpted textures that play with light and shadow. Diamond-set hour markers contribute an additional layer of refinement, complementing the delicately patterned surface. The President bracelet—rendered fully in \u003cstrong data-start=\"1131\" data-end=\"1153\"\u003e18 ct Everose gold\u003c\/strong\u003e—enhances the watch’s distinguished presence, offering unmatched comfort through its semicircular three-link structure.\u003c\/p\u003e\n\u003cp data-start=\"1274\" data-end=\"1612\"\u003ePowered by a self-winding movement renowned for accuracy and durability, this reference represents the pinnacle of decorative watchmaking within the Datejust family. With its fusion of precious materials, intricate dial artistry, and unmistakable Rolex proportions, it stands as a statement of modern luxury grounded in timeless elegance.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53448242495818,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_3_69ce40ff-682b-45e8-b50c-2e60a6a80f2a.png?v=1764087308"},{"product_id":"rolex-datejust-31-ref-278285rbr-31-mm-18k-everose-gold-with-chocolate-diamond-set-dial","title":"Rolex Datejust 31 Ref. 278285RBR 31 mm 18k Everose Gold with Chocolate Diamond-Set Dial","description":"\u003cp data-start=\"263\" data-end=\"699\"\u003eThe Rolex Datejust 31 Ref. 278285RBR presents a refined expression of the maison’s precious-metal craftsmanship, rendered entirely in \u003cstrong data-start=\"397\" data-end=\"417\"\u003e18k Everose gold\u003c\/strong\u003e. Its 31 mm case carries Rolex’s signature warm-toned alloy, engineered to preserve its radiance over time. Paired with the President bracelet in \u003cstrong data-start=\"563\" data-end=\"579\"\u003eEverose gold\u003c\/strong\u003e, the watch offers exceptional comfort and a distinguished aesthetic known across the brand’s most luxurious references.\u003c\/p\u003e\n\u003cp data-start=\"701\" data-end=\"1119\"\u003eThe chocolate dial is enhanced with \u003cstrong data-start=\"737\" data-end=\"765\"\u003ediamond-set hour markers\u003c\/strong\u003e, each positioned within 18k gold settings to maximize brilliance and longevity. Surrounding the dial, the \u003cstrong data-start=\"872\" data-end=\"893\"\u003ediamond-set bezel\u003c\/strong\u003e elevates the watch’s luminosity while maintaining Rolex’s studied balance between elegance and refinement. This combination of rich tones and gem artistry results in a timepiece celebrated for its sophistication and presence.\u003c\/p\u003e\n\u003cp data-start=\"1121\" data-end=\"1335\"\u003eA collector-focused interpretation of the Datejust lineage, this reference blends traditional craftsmanship with contemporary refinement—an enduring symbol of elevated watchmaking executed with precision and poise.\u003c\/p\u003e","brand":"Watch Farmers","offers":[{"title":"Default Title","offer_id":53448259502410,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7712\/7754\/files\/WF_Inventory_4_8bb5dcb7-39a1-40d6-af4b-eb420847a0b6.png?v=1764087448"}],"url":"https:\/\/watchfarmers.com\/fr\/collections\/datejust-31.oembed?page=5","provider":"Watch Farmers","version":"1.0","type":"link"}