Rolex Day-Date Ref. 228396TBR 40 mm Platinum with Diamond-Paved Dial and Diamond-Set Bezel

The Rolex Day-Date Ref. 228396TBR in 40 mm represents one of the most opulent and technically refined executions within the Day-Date lineage. Since 1956, the Day-Date has been synonymous with prestige, recognized as the first wristwatch to display both the day and the date in full. In this rare configuration, the watch is crafted from platinum, Rolex’s most exclusive and demanding precious metal, distinguished by its exceptional weight, cool tonality, and understated brilliance.

Its diamond-paved dial transforms the timepiece into a statement of haute joaillerie, with hundreds of carefully set stones forming a seamless, radiant surface. Blue baguette hour markers introduce a refined contrast, adding depth to the monochromatic shimmer. Surrounding the dial is a diamond-set bezel, precisely executed to elevate the composition without disrupting the watch’s balanced proportions. A high-performance automatic movement powers the watch, ensuring accuracy and reliability befitting the Day-Date’s position at the apex of Rolex craftsmanship.

Combining platinum construction, elevated gem-setting, and the Day-Date’s storied heritage, this reference stands as a pinnacle of modern Rolex artistry — a rare and collectible expression of uncompromising luxury.