Rolex Day-Date Ref. 228396TBR 40 mm Platinum with Bright Blue Dial and Diamond-Set Bezel

The Rolex Day-Date Ref. 228396TBR in 40 mm represents one of the most elevated executions within the platinum Day-Date collection. Since its 1956 debut as the first wristwatch to display both the day and the date in full, the Day-Date has been regarded as an emblem of prestige and refinement. This reference is crafted entirely from platinum, Rolex’s most exclusive metal, admired for its distinctive cool sheen, density, and enduring elegance.

The bright blue dial introduces a vivid, contemporary contrast to the understated brilliance of the platinum case. Roman numerals add a classical architectural presence, highlighting the clarity and depth of the dial. Framing the composition is a precisely arranged diamond-set bezel, composed of baguette-cut stones that enhance the watch with a refined, geometric luminosity. At its core, a high-precision automatic movement ensures accuracy, reliability, and the smooth performance expected from the modern Day-Date generation.

Balancing rare-metal craftsmanship, refined gem-setting, and Rolex’s historic design language, this reference stands as a sophisticated and collectible interpretation of the Day-Date.