
Rolex Datejust 31 Ref. 278274 31 mm Oystersteel and White Gold with Dark Grey Dial
The Datejust 31 Ref. 278274 reflects the enduring design architecture that has defined Rolex’s most celebrated timepieces. Crafted in Oystersteel and white gold, the 31 mm case presents a refined balance of resilience and precious-metal elegance, elevated by the brand’s iconic fluted bezel. These elements come together to form a silhouette that is instantly recognizable and timeless in its appeal.
Its dark grey dial introduces a sophisticated, tonal depth, further enhanced by Roman numeral hour markers that speak to the Datejust’s classical lineage. The Jubilee bracelet, originally created for the first Datejust in 1945, provides exceptional comfort through its fluid five-link construction and contributes a subtle touch of refinement. A precision automatic movement powers the watch from within, ensuring reliability and accuracy in everyday wearing.
Understated yet distinctive, this Datejust 31 configuration is crafted for collectors who appreciate refined materials, clean design, and the lasting heritage of Rolex craftsmanship.
Pairs well with
90-day risk-free trial
2-Year Warranty
Complimentary shipping & returns

Rolex Datejust 31 Ref. 278274 31 mm Oystersteel and White Gold with Dark Grey Dial
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, within 24 hours on weekdays.
-
Shipping Information
Use this text to answer questions in as much detail as possible for your customers.
-
Customer Support
Use this text to answer questions in as much detail as possible for your customers.
-
FAQ’s
Use this text to answer questions in as much detail as possible for your customers.
-
Contact Us
Use this text to answer questions in as much detail as possible for your customers.
Free shipping and returns
