Rolex Day-Date Ref. 228396TBR 40 mm Platinum with Ice-Blue Dial and Diamond-Set Bezel

The Rolex Day-Date Ref. 228396TBR in 40 mm is one of the most distinguished and rare expressions within the platinum Day-Date repertoire. Since its debut in 1956, the Day-Date has defined prestige in watchmaking as the first wristwatch to display both the day and the date in full. This reference is crafted from platinum, the most exclusive metal used by Rolex, notable for its density, subtle luminosity, and unmistakable presence on the wrist.

The signature ice-blue dial, reserved exclusively for platinum Rolex models, introduces a refined coolness and a softly iridescent finish. Roman numerals complement the dial’s tonal elegance, while the diamond-set bezel, featuring baguette-cut stones, frames the composition with controlled brilliance and precision. Inside the case, a reliable automatic movement delivers the accuracy, durability, and high performance that define the modern Day-Date family.

A synthesis of rare-metal construction, refined gem-setting, and the Day-Date’s storied heritage, this reference stands as a hallmark of contemporary Rolex craftsmanship — a coveted piece for collectors seeking exclusivity and timeless sophistication.