Rolex Datejust 31 Ref. 278240 31 mm Oystersteel with White Dial Oystersteel Bezel

The Rolex Datejust 31 Ref. 278240 31 mm represents the clearest expression of the Datejust lineage—pure, balanced, and quietly refined. Its 31 mm case in Oystersteel is crafted for enduring resilience while maintaining a sleek, polished silhouette emblematic of Rolex’s design philosophy. The white dial, distinguished by applied Roman numerals, is produced entirely in-house, where each detail is executed with a focus on clarity and timeless proportional harmony.

A smooth Oystersteel bezel reinforces the watch’s understated elegance, emphasizing form and precision over ornamentation. Paired with the robust Oyster bracelet in Oystersteel, the watch offers both comfort and structure through its iconic three-link construction. Marrying technical mastery with minimalistic beauty, this Datejust stands as a modern classic—versatile, enduring, and unmistakably Rolex.